Don’t Scare Customers Away!
Capture your audience. A filled out contact form is the whole goal of your website. If not a sale, you want to get a lead. Increasing the amount of contacts you receive can be as simple as changing your current contact form. Nothing deters potential customers from filling out their information on your contact form like multiple fields.
Contact Form Field Ideas
- Captcha form
- Simple fields
- Auto capture fields and follow up
- Multi step forms
- Creating separate contact forms for different purposes
- Call to action vs. contact forms
- Hard to find contact form
- Interactive map – embedded google map
- Picture/Mood Photo
- E-mail sign up
- Call to action
Retargeting Potential Customers
Just focus in on the basics for a follow up on a lead. Think of it like a minimalist business card. Name, e-mail and phone number are really all you need. There are even programs that capture the information of a form that is half way filled out so you can follow up if the visitor provided partial information. Yes, you can recover abandoned forms and even offer discounts or incentives if they leave the page to draw people back in.
No Contact Form
You need a separate contact page on your website. If all you have is your name, address, and phone number listed somewhere on the header or footer of the site, this is not good enough. Make it crystal clear and easy to find. Even if you prefer customers to call you instead of fill out a contact form, then adjust your contact form to only have their name and phone number – simple as that!