When you sign up with any search engine optimization (SEO) company, you will most likely get a “site audit” or evaluation of your current site to start. This could be over the phone or formally through a written document or e-mail. If you don’t get one, run! An SEO checklist is common for the next step and it contains around 75-200 items that SEO agencies check. If you would like an example of an SEO checklist or would like an audit, contact [email protected] for free initial consultation.
What to Look for in an SEO Checklist
- Items relevant to your business
- Ask Questions
- Ask Time
- See if company will give you weekly update reports
- Technical, social, and quality checks
- Page specific items
- Fix over time – can’t fix everything at once
Give It Time
If you bought a gym membership, you would not expect to reach your end goal of weight loss or building muscle in a short amount of time. SEO works the same way. If you do a month of SEO, you probably won’t see dramatic results. If you stick with the program, you should start seeing serious results in one or more of the following areas: increase in traffic from search engines, increase in contacts, higher search engine rankings, and more. Many people leave if they do not see an increase right away. Depending on your business, the area you are located, and competition, result time will vary. A good rule of thumb – stick with 1 SEO company for 6 months and you should see a dramatic change.
Search engine optimization (SEO) can be overwhelming at first. Although you vetted the agency you chose, you still may find some parts of the process overwhelming: weekly reports, reaching your end goals, or filling out any items requested. Don’t hesitate to set up a meeting with your SEO agency so that you fully understand what you are receiving for your fee. Any vague answers or hesitancy to be transparent from the company could mean that you need to switch companies or even have 2 to start. Another option is to ask for references from current and former clients.
Regardless of which SEO company you choose, SEO is a necessity instead of an option if you are truly serious about online marketing and reaching a broader audience online. There is no better way spend your marketing dollars than targeted marketing to people who are already looking for what your business has to offer on the internet.
Technical & Quality
Some SEO companies may say they do SEO but there are many different facets. The checklist should have a balance of both technical checks and quality of content and visuals. A good SEO company will be concerned with reaching your goal whether it be gaining more customers, selling more product, getting more traffic, or any custom goals you may have. Although the SEO checklist gives an outline of what needs to be completed on your website, you can ask for what is most important to you such as social media, content, additional pages. Just be aware that any requests made may interfere or distract from with other goals such as gaining more traffic, increasing rankings, getting more customers, and more. Trust the experts.