SEO Website Content and Landing Page Basics
Landing pages are a specific page on your site that matches a keyword phrase that you want to rank for in search engines. The user can only access this specific landing page content from a search result and is not visible on the regular website. Not everyone sees your homepage as the first page when they visit your site. It’s like a backdoor that gets you to the site in a different way.
The Advantage of Landing Pages
The advantage is that you get very accurate and relevant information to what the customer is searching for so that they will stay on your website and not click off right away (aka bounce rate). The other goal is to not only stay on that landing page, but to explore the site and eventually convert to a paying customer.
You can have even more goals related to your business’ specific landing page content such as social media shares or gaining links from other bloggers. Landing pages content needs to be creative content. Here are great starting points for compelling substance.
Landing Page News
Landing pages have become the new and necessary way to rank on Google and other major search engines. Panda, Penguin, and the Hummingbird Google update have been increasingly tougher on landing page content, including pictures.
Years ago, you could “get away” with writing keywords all over the front and back end of your site. Google started introducing landing page quality detection in 2010. Now Google wants to see full pages dedicated to keywords with 300-600 words minimum of helpful and interesting content for visitors.
Most Important Information on Landing Pages
The main item you want to cover on any landing page is that it answers the question that was originally entered into the search engine query. When a potential customer views the item they were searching for and a page all about that information, you can expect to see:
- Higher organic traffic
- Decreased bounce rate
- Rise in time spent on site
- Increase in page number average
- Overall conversion growth