A brand is a company's identity, it's how customers recognize and remember companies. Having a memorable brand helps build customer loyalty and ultimately encourages more sales. Proper branding is essential for businesses today and provides a number of benefits. Unfortunately, many times someone will try to piggy back on your success and what you've built. This is why brand's need protection. With Amazon brand protection you are ensuring that your intellectual property and business integrity are being protected, and further establishing a trusted experience for your Amazon customers.
What Protecting Your Brand Means
Amazon brand protection is like having insurance. You are protecting your brand and products from unauthorized sellers that could jeopardize your brand's reputation. Part of Amazon brand protection is to continuously check other sellers to make sure they are not selling on your listings without prior authorization.
Amazon wants to ensure the shopping experience of all buyers, so they created Amazon Brand Registry to help Amazon sellers protect their brands. Once this is set up, sellers have tools available to them to help protect their brand against any potential infringement.
Ensure Correct Information is Displayed
It is crucial that the correct product information is presented for customers, as it allows them to know what to expect from the brand and make an educated decision. Once a business is in the Brand Registry program, they have more control over product pages that use the brand's name. One of the main benefits of this program is to oversee any listings on Amazon that utilize the brand's name. This helps to ensure that the information on the product listings is accurate and will not harm the credibility of the brand.
Easily Spot Cases of Potential Infringement
Amazon's Brand Registry offers tools to help business owners find and report infringement easier, so the appropriate action can be taken. This includes a global search, an image search, and a bulk ASIN search. Through these searches, it’s possible to look for any products that might be using the business’s name, trademarked terms, images, or products without express authorization from the business. If anything is found, a report can be sent to Amazon, so they can review the issue and take action.
Help Removing Potentially Bad Listings
When signing up for Brand Registry, the business owner will need to enter as much information about their brand as possible. This is important and will help with the success of your Amazon brand protection. By entering as much relevant information as possible, Amazon can then assist in looking for any potentially bad listings and remove them quickly. This can include listings that use trademarked terms in the titles or images that use the business logo but aren’t for products sold by that business. It can also be used to find sellers who are offering the business’s products without authorization and duplicated product listings created with the brand name.
Your brand says a lot about your business, so incorrect or unauthorized listings can do quite a bit of damage if they aren’t caught fast. Instead of risking this, if you plan on selling products on Amazon, sign up for the Brand Registry program. It provides numerous benefits to help protect your brand and your company’s reputation.