Amazon product photography allows you to use photos to demonstrate if the product is right for the customer searching for your items. Photos are the best way to communicate the product to the customer. Most Amazon listings only have a single photo! Here’s some tips on how to maximize your sales through great photos.
Amazon focuses on the customer experience. High quality listings and photos create clarity for online shopping. The Amazon product photography standards are here to help you communicate to your customers and increase sales.
NOTE: These Amazon suggestions and guidelines are current as of 9/1/2016. Refer to Amazon’s policies for any updates.
5 Sections on Amazon Product Photography:
- General Image Standards & Requirements
- Main Image Requirements
- Image Size Requirements
- Outlining & Cropping Images
- Photography Equipment & Software
Amazon Product Photography General Requirements
1. Product Focused Photos
“Must be of, pertain to, or the product being sold.” Make sure you only show photos that are relevant. For example, a phone prop in a phone case Amazon listing can be confusing. Some people may mistake the phone being included in the sale.
2. Photo Quality
Amazon product photography must be in focus and well-lit with realistic color and smooth edges. You can’t get the same quality from a point and shoot camera or phone camera. The pictures can be dark and miss important product detail.
3. Pure White Backgrounds
Both shoppers and Amazon prefer white backgrounds. Amazon’s interface is pure white and your product can seamlessly blend in, making it stand out. These backgrounds make your product look extremely professional. If the photo background is not pure white, you could end up with a shadow box rectangle that stands out from the Amazon background, making your photo appear cheap and unprofessional.
4. Confusing Objects & Props
Photos must not contain gratuitous or confusing additional objects. Make it very obvious what the product is that you are selling and what is included. For example, you can use wine as a prop when selling a wine glass but make it clear that you are not selling the bottle of wine.
If you have a kitchen shelf divider, you can use pots and pans and trays stocked in the shelf divider. However, make sure you make it very clear that you are not selling the pots. This can lead to negative reviews.
5. Text, Logos, and Inset Images
These items are not allowed. This is constantly being violated on Amazon. You can, however, get away with text if it is on the actual packaging of the product. No arrows, extra text, or callouts on the photos.
6. Pornographic and Offensive Materials
These are not allowed. However, you can sell adult products. It is behind a protected wall.
7. Photo Rights
Ensure that you have all the necessary rights to the images you submit. For example, if you get images from the manufacturer’s catalog or website or Google images, those are most likely copyrighted. The safest way to guarantee that you will not have issues is if you take your own pictures. However, some products may be copyrighted. For example, pictures of fine art or taking a picture in front of a famous building may violate rights.
There are royalty free or stock photography is available on many websites such as billionphotos.com or 123rf.com. Public domain photos may also be available but can be hard to tell if you have the rights. Once you purchase a photo off this site, you have the rights to it forever.
8. Lifestyle Photos
Other products or objects are allowed to help demonstrate the scale or use of the product. Your main product photo should not be a lifestyle photo. It should be a white background picture. Think about how can the background and props and using real people enhance the value perception of your product.
9. Cropping & Close-Ups
Cropped or close up photos are allowed. For example, if you have a picture frame, show a close up of the back of the picture frame to demonstrate how it hangs on the wall and how many holes you have to make to hang it.
10. Backgrounds and Environments
These types of photos are allowed. For example, if you sell a trampoline or baseball bat, you can show people demonstrating how to use the product. Like a baseball diamond and a kid swinging a bat.
11. Maximize Photo Quantity
You can add up to 8 images in most categories. Make sure to fully optimize your product by doing the maximum amount. Even if you think your product is self-explanatory, still include the maximum amount of photos and a large amount of detail in your text. Look at competitor listings to see the amount of text and pictures they have.
REMEMBER: Customers cannot touch and use your product before their purchasing decision. In a store, customers can pick it up, see every angle, and see the back of the box or packaging.
Specific Requirements for the Main Image Listing
Background for a Main images must be pure white – RGB values of 255,255,255. This ensures a blended background to make your product stand out.
A Main Image:
- Must not be a graphic or illustration
- Must be real photo of the product – cannot render a graphic if you don’t have it in hand yet
- Must not contain accessories that are not being dispatched with the product
- Must not contain props that may confused the customer
- No Text that is not part of the product
- No logos watermarks or inset images
- Additional images – a white background is recommended but not required
Image Size Requirements
Flat File Method & Web Imaging Method
Outlining & Cropping Images
- Product must fill 85% or more of the image
- Less blank space overall
- Better user experience
- Highest quality swatches
- Qualifies for zoomed in images
- Seamless integration with Amazon UI (white background)
Photography Equipment & Software
- Light tents/soft boxes (also reduces glare)
- Studio lighting (incandescent – can get hot, CFL, LED – portable and flexible)
- Daylight temperature bulbs
- High quality camera (DSLR) – can be large and have multi-function but there’s auto mode
- Multiple lenses (kit lens, macro lens, 35/50mm lens) – avoid distortion of images, get more detail with lenses, some can be inexpensive for a lens like $100-$200
- Adopt Photoshop – Great for color correction, sizing photos, and pen tool to cut out photo