Amazon Product Review Importance
Customer product reviews hold a lot of power. When shopping online, it’s not easy to really experience a product before it’s purchased. There are more options, but they can’t feel the product, check how big it is, see how it works, or really see if it’s something they’re going to like. This means it may be harder for them to figure out what they want to purchase, even though they have a clear description of the product and can see pictures of what it looks like.
On websites like Amazon, the photographs and descriptions of the products are crucial, but that’s all they have to go on when they are checking out a product. Except for customer product reviews. Amazon product reviews offer an in-depth look at the product and can give the customer more information to help them decide if the product is worth a purchase. They can be extremely helpful for encouraging sales, but you have to get more customer reviews first.
How to Get More Amazon Product Reviews
Customer reviews can help boost your brand’s credibility and trustworthiness, but it can be hard to get more reviews right away. Today’s business owners, especially those using websites like Amazon to sell their products, need to make sure they know how to bring in more product reviews. This can be tricky with Amazon’s rules, but it’s not impossible to do.
Use Email to Generate Interest
Existing businesses may want to send out emails to generate interest in the products on Amazon. Encourage current customers to purchase the product on Amazon and then leave a product review once they’ve received the product and tried it out.
Use Product Inserts
Before shipping any product, slip a small paper with information on how to leave an Amazon product review in the box. Product inserts can be very effective and can encourage more reviews for the product right away. Include a QR code to make reviewing easier. Offering coupons is okay, but that should be tied to following you on social media, not tied to leaving a review.
Use Automated Feedback Requests
Websites like Amazon do make it easy to send an automatic email after someone purchases your product so you can request feedback from them. Try to avoid steering them to a positive review and ensure you follow all guidelines when creating this email.
Try the Early Reviewer Program
Another option is to check out the early reviewer program for brand new items. This is done through Amazon and helps to encourage reviews in exchange for a small Amazon credit, usually under $3. That can help you receive the first few reviews for the product.
Amazon Vine Voice
Amazon Vine Voice reviewer program is dedicated to helping sellers get reviews. The most trusted reviewers, based on their reviewer rank, are selected by Amazon to help generate reviews. Amazon is slowing releasing the Amazon Vine Program to sellers on Seller Central and is currently available to some sellers. Amazon Vine has been available to Vendor Central sellers and will continue to be available to them.