Amazon Project Zero | Fight Counterfeit Products
At the beginning of March, Amazon announced a new self-service seller tool known as Project Zero. The goal of this new initiative is to empower sellers to drive counterfeit products across Amazon down to, you guessed it, zero.
In the past, sellers have had to report any counterfeits of their products to the Amazon Seller Support team, who would then launch an investigation and handle the process from there. But thanks to Project Zero, Amazon is eliminating the middleman and allowing brands and private label sellers to strike down counterfeit listings all on their own.
How It Works | Project Zero
With Project Zero, Amazon uses a combination of advanced technology, machine learning and innovation to detect fraudulent products and ensure that they are taken down in a timely manner. This is accomplished thanks to three new tools:
More Empowerment. Greater Efficiencies.
Amazon Project Zero is clearly an exciting new opportunity for sellers, who now have the power to oversee and protect their own products. It’s a step in the right direction for Amazon as well, who never has been and never could be able to monitor the entire marketplace and handle all reported violations and counterfeits all on its own. Essentially, it’s a win-win. Sellers enjoy more empowerment over their products. Amazon Seller Support no longer has to battle counterfeit issues on its own. And everyone enjoys a faster, more streamlined reporting and removal process.
Eligibility and Requirements
While the advantages of Project Zero are clear, there are some barriers to entry that, at least for now, prevent all sellers from reaping the benefits. The program is currently available by invite-only, and only within the United States.
On top of that, there are additional requirements that brands must meet to be eligible for Amazon Project Zero. Potential brands are required to have a government-registered trademark and also have their brand enrolled in Amazon’s Brand Registry. Once users are accepted into the program, they are subject to training and ongoing monitoring in order to help prevent misuse of the tool.
Where to Go From Here?
As we mentioned, there is currently no way for brands to sign up for Amazon Project Zero, but sellers who are interested can join Amazon’s waitlist.
If you have additional questions about Project Zero or want to learn more about on-going updates and improvements Amazon is making, talk to one of our Amazon consultants.