Amazon Competition
The ability to be successful on Amazon depends on whether a business can rise above their Amazon seller competition and stand out. This can be done, but it requires maintaining loyal customers, knowing how to set your business apart, and understanding the Amazon marketplace.
Create and Follow a
Pricing Strategy
A pricing strategy is crucial when competing against other companies on Amazon. Always use a simple pricing strategy that keeps the customer's budget under consideration. Pricing should be done to bring in as many sales as possible, while also leaving enough profit margin.
Maximizing profits is essential, but pricing incorrectly can cut into profits overall. Prices that are too high will bring in more per product sold, but there will be fewer products sold because customers will often price compare with your competition.
Pricing too low means customers might lose confidence and decide to purchase another product. If the price is too low, it could look like the product is cheap and therefore, not worth trying out. Choose a price that is competitive without being a lot higher or lower than your main competition.
Optimize Product Pages
To generate more traffic, optimizing your product pages is crucial. The goal is to optimize for Amazon’s organic search results as this is where most people will find your product. To start optimizing, conduct a competitive analysis, keyword research and fill out all relevant categories on the back end of your product page. Then, use your keywords to create the right title, bullet points and description.
Work to Increase Amazon Reviews
Customers are often going to choose products with higher reviews over products that may be less expensive, but don’t have the quality reviews. Two of the top ways to do this are to include product inserts that request honest reviews and to use Amazon to send automated feedback requests. Focus on excellent customer support as well, since this can encourage more customers to leave a review.
Get More Traffic to Product Pages
If there aren’t many customers visiting your product pages, there won’t be many sales. It really is that simple. If there isn’t much traffic, start actively working on drawing in more customers. Organic traffic through the search results can take some time to achieve, so use other methods in the meantime.
External sources can be an excellent way to drive more traffic to the product pages. Build an email list of customers and potential
customers, then send emails regularly to generate interest in products. Use social media to place ads and to share information about products. Off Amazon, make sure all links to products point to the Amazon product page.
Internally you can drive traffic to your product listings by investing in advertising within Amazon. PPC (pay per click) advertising allows budgets of all sizes to gain the benefits of advertising. PPC ads often blend in with the other products in the organic search results, creating a more seamless and less intrusive experience for shoppers – and more clicks and conversions for marketers.
To generate more sales, you need to rise above the competition on Amazon. To do this, price products properly, optimize all product pages and work on getting more reviews, as well as marketing the product pages on and off Amazon. Always ensure your product pages and brand image are attractive to customers and ensure you’re using all competitive advantages both on and off Amazon.
