Topics for this webinar included the publication of a big data breakdown of Amazon's product reviews, Amazon shipping innovations and what the filing of patents related to Amazon shipping innovation portends for WalMart's big box ubiquity.
Amazon News Item 1: What Does Big Data Reveal About Amazon Product Reviews?
Do some product categories just rank better than others? What products rank highest and lowest? How often are 5 star reviews given out by customers on Amazon?
Based on the data contained in a recently published blog entitled Playing with 80 Million Amazon Product Review Ratings Using Apache Spark, cell phones and accessories rank the lowest. This may be due to the flood of product listings from overseas entities with poor quality listings resulting in frustrated buyers who receive products that weren't what they expected.
Other data reveals how product reviewers using Amazon's 5-star review system are most likely to give a 5 star review and least likely to give a two-star review.
Amazon News Item #2: What Innovations Are Coming to Amazon Shipping and How Might they Impact Competition?
Dirigibles toting floating fulfillment centers (image below courtesy of Amazon), underground tunnel systems, drones that can assemble together for greater lifting power of heavier packages, and long-distance drones that can recharge via docking stations mounted atop street light are just a few of the Amazon shipping innovations that have been granted patents in Amazon's unending quest to deliver goods directly, anywhere.
Amazon shipping strategies are aimed at getting products delivered in the most efficient way possible.
This is due in part to the fact that online competitors, such as Walmart, already have a physical footprint in localities across the nation in the form of their stores. These are, essentially, fulfillment centers. But some Amazon sellers who say they have approached Walmart report a negative experience in terms of inconvenient shipping/stocking demands and constant pressure to keep lowering prices.
Still WalMart is very innovative and automated in terms of shipping and delivery to their stores.
WalMart also created a marketplace opportunity online for 3rd party sellers who wish to seek their products to Walmart customers. This is a growing trend among retailers seeking to leverage the numbers of customers in exchange for a percentage of the 3rd party seller's sales.
Other big box retailers that are slower to adapt to technology and marketplace changes are finding themselves needing to close some of their brick and mortar stores to stay competitive with the benefits of Amazon shipping, pricing, and product availablilty.
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