Amazon Listing Optimization
Maximize Your Product's Visibility
Amazon listing optimization is the process of improving Amazon product pages to increase organic product rankings and sales. It involves a series of steps that address the title, bullet points, description, images and backend keywords of your listing.
The goals of focusing on listing optimization are to:
- improve your search relevancy (search volume, search results and visibility),
- click-through rate (CTR) and
- conversion rate (CR).
Maximizing your keyword ranking as an Amazon seller helps achieve more conversions. By increasing your customer conversion rate, you accomplish two very important things for your listings and business:
- Optimized Amazon listings lead to increased sales and revenue. Even if the number of visitors to your listing remains the same, better content naturally leads to higher conversions and sales.
- Increased sales generate more listing traffic. Amazon actively rewards listings that are most successful at converting customers. The best listings rank higher in customer search results on Amazon and, as a result, are seen by more shoppers and produce even greater sales.
Typical results from our Amazon listing optimization service are:
- Increased product exposure
- Fewer product returns
- Higher sales volume
- Positive customer interactions
- Higher in search results, more search volume and better rankings
- Improved quality of listings
- Stronger brand identity
In addition to Amazon optimization services for products in the United States, Awesome Dynamic also offers optimization services for Amazon Europe — the second largest Amazon marketplace outside the U.S. The European market offers an incredible opportunity to get your product in front of millions of potential customers. Even better, many of Amazon Europe’s product categories aren’t as saturated as those in the U.S., meaning you face less competition and enjoy greater opportunities to make sales.
Improved Listing Optimization Led to 27% Sales Growth YoY
A leading manufacturer of shelf-stable foods came to Awesome Dynamic to determine what they might be “missing” in running their Amazon account. They were confident in the work they had done to date but realized they didn’t know it all. They needed the expertise of a team with wider depth and breadth of experience as well as success on the platform if they were going to move the needle.
Work with Our Amazon Product Page Optimization Experts
Determining what makes one product listing perform better than another, even when the products are similar, can seem like a daunting task — but not for our team of experts who are familiar with all the intricacies and nuances of the Amazon algorithm.
Our credible team at Awesome Dynamic utilizes all available tools, best practices and gold standard case studies to optimize your Amazon product listings on your behalf. Use of these tools and practices typically results in listings that consistently have a higher product ranking, reach the best target audience for your product, and convert views to sales more effectively.
When you work with our team we’ll conduct a thorough review of your brand, content, and goals. We work Amazon sellers to identify opportunities, improve content and build brand identity. Throughout the process, we use our skills to bring your vision to life, gain customer trust, and establish a strong Amazon presence.