Silo writing is an effective Search Engine Optimization (SEO) method of creating original content and linking it back to your homepage. It can be thought of a more organized method of blog writing. Instead of writing articles and creating original content for random subjects throughout your site, it is a much more focused style. Silo writing is considered very effective for ranking in search engines such as Google. Make sure to use best practices to avoid penalties. Silo writing is most effective when it is written for humans first.
Will Silo Writing Benefit My Small Business?
Yes, the goal of silo writing is to gain more traffic to your website, ultimately leading to more phone calls and e-mails from eager customers. If you can write great and useful information about your product or service, then search engines will recognize this from all of the links and keywords in your silo content pages. However, it is not a best practice to choose keywords and write only for the sake of ranking. Offer your potential customers information that helps them learn more about a subject. Silo writing is a huge time investment. Consider hiring an SEO firm or doing a combination of writing your own articles and supplementing with an SEO company such as awesomedynamic.com.
What Are Some Great SEO Silo Writing Tips?
This cannot be stressed enough. Only use content that you know is not anywhere else on the internet. This includes not using the same words in a different order. If you see that other websites and copying and pasting your content onto their websites, then claim authorship on your site or you may suffer from a penalty. Make sure your article pictures are clear, high quality and have alt tags.
Once you identify what subjects you would like to create silos on, insert only the keywords that make sense for that article. Guidelines is the use of your keyword only once every 100-150 words of your article. If you have to use it more than that, use a synonym or you could be penalized for keyword stuffing.
Have your keyword backlink back to your homepage generally in the first paragraph of your original content. One link to your homepage and one outbound link to another website is sufficient. Do not add too many links to 1 article – a maximum of 4.
Use enticing language as a “commercial” when you pop up in Google – guidelines is 160 characters for your meta description (that 1-2 sentences under each Google result-yes you can write this to say what you want) Make sure your title tag (the words that pop up when you hover over your website tab at the top of your browser) is descriptive and sells your product. Only use 1 keyword per article in your meta data/all-in-one-seo-pack. Make sure your meta data is not a sentence that is copied and pasted from the article – everything must be original content.
This one is easy, yet not many people do this. Choose any category for your blog post other than “uncategorized”.