Amazon & Walmart Seller Resources
Articles to Enhance Your Ecommerce Knowledge
Amazon Brand Lift – Gauge Customer Reactions to Your Ads
Advertising is not cheap but it does work. That’s why it’s evolved over the decades from newspaper to radio, and television to digital. As advertising continues to evolve, we are seeing more ways to capture data. This data can be used to help us better understand customers and their buying habits, thus making our advertising ... Amazon Brand Lift – Gauge Customer Reactions to Your Ads
Don’t Get Stuck Sitting on Inventory: Improve Your Amazon IPI Score
UPDATE AS OF JANUARY 1, 2022: Amazon reduced the Inventory Performance Index (IPI) threshold for FBA storage limits from 450 to 400. Having your inventory sit in a warehouse isn’t good for your business or for Amazon. In order to help determine which inventory should stay and which needs to move, Amazon has established the ... Don’t Get Stuck Sitting on Inventory: Improve Your Amazon IPI Score
An Insider’s Guide to Selling on Walmart
What is Walmart Marketplace? Walmart.com is the second largest eCommerce marketplace. Amazon continues to hold the number one spot. However, Walmart is growing in popularity and has some intriguing advantages for sellers to consider when thinking about diversifying their business. 5 Perks to Selling on Walmart It is no surprise that Walmart marketplace is ... An Insider’s Guide to Selling on Walmart
The Inside Scoop on Customer Service by Amazon (CSBA)
Customer Service by Amazon is a paid program that allows you to leverage Amazon’s customer service network to manage customer inquiries on your self-fulfilled orders. Amazon Customer Service handles everything from returns and refunds to customer calls.
Finding Your Perfect eCommerce Agency
This is where an experienced and reputable eCommerce agency comes in. Most business owners don’t have 110% to give all day, everyday to just one aspect of their business. That’s where finding help to manage your eCommerce presence and take your business to the next level is essential.
20 Steps to Increase Sales on Amazon
The thought of competing in such a crowded marketplace is incredibly intimidating for many sellers. It can be challenging to break through all the clutter, the right approach can result in tremendous success for almost any seller. Here are just a few tips you can use to keep up with the competition and find the most Amazon success for your business.
Amazon Vendor Chargeback Fees (Updated December 2021)
Amazon Vendor Chargeback Fees *Updated December 2021. Intended to be used for informational purposes only. Fees may be changed by Amazon at any time. Amazon may be able to expand your sales volume considerably, and it should certainly be a part of your sales and distribution plans. Be careful though, if you do not follow ... Amazon Vendor Chargeback Fees (Updated December 2021)
Amazon CRO: Build a Revenue-Driving Product Listing
If you want to increase your sales on Amazon, then you need to go beyond the standard advertising strategies, such as search engine optimization (SEO) and pay-per-click (PPC). That’s where conversion rate optimization (CRO) comes into play.
Q4 Amazon Tips to Boost Holiday Sales
It’s almost that time of the year again – the leaves are changing colors, the annual pumpkin spice craze has started again at your local Starbucks, and brick-and-mortar stores are putting up their best holiday decorations. It may come as no surprise, but the 2021 holiday season will look a bit different than past years, ... Q4 Amazon Tips to Boost Holiday Sales
Tracking New vs. Brand Loyal Customers with New-to-Brand Metrics
How effective are your advertising campaign efforts? Are your campaigns driving more new customers to your brand, or are you having more repeat purchases? This information can play a valuable role when deciding your next steps for advertising and how to engage best with your customers. New Amazon Metrics for Advertisers Amazon is continuously working ... Tracking New vs. Brand Loyal Customers with New-to-Brand Metrics
Amazon FBA Guide: For Beginners
If you are immersed in the competitive and fast-paced world of eCommerce, then you may find Amazon FBA is something that gets your attention. With this Amazon FBA guide, we’ll identify what Amazon FBA is and how it can help you to better manage your eCommerce business. Amazon wants to provided a wide variety of ... Amazon FBA Guide: For Beginners
Return on Ad Spend (RoAS): Your Go-to Amazon Advertising Metric
RoAS- Return on Ad Spend As the Amazon marketplace continues to grow and thrive, it is nearly impossible for sellers to break through the clutter without investing in advertising. Amazon PPC advertising is a great tool to help sellers grow awareness of their brand and reach shoppers searching for products like theirs. Once you take ... Return on Ad Spend (RoAS): Your Go-to Amazon Advertising Metric