The truth is you don’t have to fully understand Search Engine Optimization to be an effective leader. If you get the basics down, your SEO team can take care of the rest while you feel confident about the decisions made.
With SEO/SEM, you have to change your way of thinking. SEO needs to be integrated throughout the company rather than a separate piece.
Typical SEO Budgets
- In House SEOs
- SEM Consultants
- Link Building
Time's A Tickin'
Patience is key. We live in a society where everyone expects tech to be quick. The reality is that in just a short time investment of 3-6 months you should start to see some real results starting to sprout up. If not, then you can reevaluate your SEO strategy or be more aggressive with more hours.
Generally, more work hours equals faster results. You can’t expect to do 10 hours per month and see amazing rankings, traffic and conversions. However, unlimited SEO hours doesn’t always equal quality results.
There is also the point of starting early. Many elements of campaigns have to do with how long ago you started. There is a sense of “compound interest” and benefits that you will start to see after a certain amount of time. Chances are, your competitors that have started SEO years ago have a huge leg up on you and you are behind.
The best method to making the most of your time is to spend more time in the beginning being involved in great keyword research and spending time letting your SEO team know the core of your business. After a solid foundation, online marketing will align from there and your strategy with how many keywords you want to focus on and what your goals are will come together.
Money: Don’t Be A Cheapskate
SEO has proven to get the best ROI when compared against traditional marketing campaigns. Think of your budget like this: Adwords costs money and SEO costs money. Adwords gets a return on investment immediately and SEO typically gets a better return on investment in the long term. Search Engine Optimization is the better long term route.
An investment in the correct Search Engine Optimization strategy now can leave lasting results in SERPs over many years, sometimes even when you have stopped SEO completely. However, there is constant change in ranking online.
Yes, online marketing consulting can cost thousands-tens of thousands of dollars per month but there are also alternative methods like training your staff at a more affordable rate. You should be doing some type of SEM even if it is limited.
Read On For More Tips…
SERPs (search engine result pages) change daily. Google changes its algorithm twice per day on average. This means SEO does not have an end. It would be like saying “Hey, we did a great marketing campaign with TV ads and emails. We’re done with marketing for the next 10 years.”
Your competition will BURY YOU and you can easily fall off the first page if you don’t keep up with the Joneses. If your competitor gets a shiny new pile of 5 star reviews, then you should get a few more than them.
Tech Geeks vs. Content Geeks
What’s the #1 thing in Search Engine Marketing to follow? Content is King. You will hear this many times in every article and every marketing video but take it seriously. Most people think that SEOs and SEMs (search engine marketers) have technical backgrounds and can make quick wins with tricks and tips.
The truth is, true Search engine optimization is old fashioned work. Write great content, provide great pictures, interactive tools, videos, infographics, industry specific items and more. That takes time and work. Then once you’re done, start over and do it again; rewrite the page, add FAQs, add more content, add more pictures. SEO is never ending.
Don’t Miss Out On This:
Sprinkle In Some SEO
SEO as a stand-alone division WILL fail. You must incorporate SEO into every aspect of your business to run a successful SEO campaign.
Departments to Integrate with SEO:
- Public relations
- Social media
- Press releases
- Website Design
- Printed Materials
Ending Thoughts for CEOs & Business Owners:
No, you don’t have to be a Search Engine Optimization genius to be an effective manager and give great insight. Ask questions and be active in your SEM program. You definitely need some type of SEO at a bare minimum to be relevant today even if you don’t use SEO for sales.
Online marketing can be used for so many positive things for your business besides sales like: reputation management, public perception, find interns and volunteers and staff, and more. Search engine marketing can be very effective but the key is to start today. Contact awesomedynamic.com or watch a FREE past SEO webinar for more details. You may not know exactly what you’re doing, but if you have the basics down and sales and goals are exceeded, then SEO is the hero.