How effective are your advertising campaign efforts? Are your campaigns driving more new customers to your brand, or are you having more repeat purchases? This information can play a valuable role when deciding your next steps for advertising and how to engage best with your customers. New Amazon Metrics for Advertisers Amazon is continuously working […]
Convert Browsers to Buyers: Amazon Product Videos
It is no secret that eye-catching images and dynamic visual content is pivotal for any eCommerce business in order to convert browsers into buyers. This is why we are excited to announce that Amazon now allows all brand-registered Amazon sellers in the United States to add product videos to their listings. Needless to say, the […]
Return on Ad Spend (RoAS): Your Go-to Amazon Advertising Metric
RoAS- Return on Ad Spend As the Amazon marketplace continues to grow and thrive, it is nearly impossible for sellers to break through the clutter without investing in advertising. Amazon PPC advertising is a great tool to help sellers grow awareness of their brand and reach shoppers searching for products like theirs. Once you take […]
Selling Private Label Products on Amazon
As the Amazon marketplace grows, it is offering sellers more and more creative ways to build their business and market a wide variety of products. One of these initiatives is the option to sell private-label products on Amazon. This category on Amazon is attractive as a business strategy. Many online sellers are diving into the […]
Amazon Unveils Brand Referral Bonus Program
It is no secret that Amazon Advertising is becoming increasingly competitive, with brands and retailers investing more time and money than ever into their ad budgets and strategies to optimize their brand reach. In Amazon’s continued effort to help brands succeed, they have launched the Brand Referral Bonus program. This program can help you delight […]
Amazon Shipping: FBA Alternatives
Guest Post By Phyllis Jackson, Ware2Go For many Amazon sellers first starting out, enrolling in Fulfillment by Amazon (FBA) for order fulfillment is a no-brainer. Amazon’s vast fulfillment network is fast and efficient, and for products that fit into their ideal product profile (small, lightweight, relatively inexpensive, and without any unique handling requirements) FBA has […]
How to Refocus Your Back to School Selling Strategy on Amazon
Now is the time to optimize your back-to-school selling strategy on Amazon to reach parents and students. For many consumers, Prime Day (which occurred in June this year) kicks off the back-to-school selling season with many people looking to stock up on supplies and electronics. Take advantage of what consumers are in need of as […]
Incentive for Frustration Free Packaging and Ships in Own Container
What is Frustration-Free Packaging? According to Amazon, Frustration-Free Packaging (FFP) is packaging that is specifically designed to be unpacked with minimal hassle while reducing and minimizing waste. Standard packaging typically uses cardboard and plastic materials in excess, which contributes to more material piling up in landfills. To counteract this, Amazon is promoting an incentive for […]
5 Best Amazon Q4 Marketing Strategies
Amazon Q4 Marketing Tactics It’s important to constantly learn and grow. We can take what we learned from selling before COVID, during, and also from the most recent Prime Day to explore the best options moving forward into Q4. Your Amazon Q4 marketing plan needs to be strategic and strong. There is a vast amount […]
A Look Inside Amazon’s Vine Program
Helping Seller Central Get Reviews You may have heard about Amazon Vine, but what is the program all about? Never fear! Your favorite Amazon experts are here to answer all of your burning questions. Read on to learn more about the Amazon Vine review program. How Does the Amazon Vine Program Work? The Amazon Vine […]
