What is Frustration-Free Packaging? According to Amazon, Frustration-Free Packaging (FFP) is packaging that is specifically designed to be unpacked with minimal hassle while reducing and minimizing waste. Standard packaging typically uses cardboard and plastic materials in excess, which contributes to more material piling up in landfills. To counteract this, Amazon is promoting an incentive for […]
5 Best Amazon Q4 Marketing Strategies
Amazon Q4 Marketing Tactics It’s important to constantly learn and grow. We can take what we learned from selling before COVID, during, and also from the most recent Prime Day to explore the best options moving forward into Q4. Your Amazon Q4 marketing plan needs to be strategic and strong. There is a vast amount […]
A Look Inside Amazon’s Vine Program
Helping Seller Central Get Reviews You may have heard about Amazon Vine, but what is the program all about? Never fear! Your favorite Amazon experts are here to answer all of your burning questions. Read on to learn more about the Amazon Vine review program. How Does the Amazon Vine Program Work? The Amazon Vine […]
Most Overlooked Amazon Content Optimization Opportunities
What is Amazon Content Optimization? Amazon Content Optimization is the process of improving your product detail pages with keywords, strategic copywriting, image creation and reviews in order to achieve greater conversions. Not only are you making sure your product page is stronger with valuable content, you are also building confidence in your brand that is […]
All About Amazon’s Manage Customer Engagement Program
Manage Your Customer Engagement (MYCE) is a new program that Amazon launched which allows brands to send out marketing emails directly to their Amazon customers. As Amazon continues to grow worldwide, the demand for more brand experiences has also grown. MYCE is intended to help increase the ability for customers to follow and engage with […]
How to Achieve Higher Product Ranking on Amazon
As an eCommerce business, one of the skills that you will need to learn (and how to master!) is Amazon SEO in order to help improve your product ranking on Amazon. This essential part of any optimized listing can help move your product ranking on Amazon. What does this mean for your business and sales? […]
Amazon Marketing in 2021: The Key to a Successful Strategy
Amazon Marketing 2021 Amazon Marketing in 2021 is a key component of your business strategy. The eCommerce leader is a magnet for consumers but also for more business-minded people, like yourself. How are you going to stand out? What Are Shoppers Looking For? Knowing your audience helps you more effectively identify where you should place […]
Multi Channel Fulfillment Fee Updates/Program Changes
What is Multi-Channel Fulfillment (MCF)?How Does it Multi-Channel Fulfillment Work? With Amazon dominating the eCommerce sector, the term “multi-channel fulfillment” is largely associated with the retail giant. Multi-Channel Fulfillment (MCF) is a program in which Amazon handles the storage, fulfillment, and shipping of a seller’s products sold on a variety of online channels (not just […]
Vendor Central Inventory: Amazon Collect Changes
Amazon allows businesses to sell on their platform two different ways. You can either sell through Seller Central or Vendor Central. Vendor Central is an invite-only platform on Amazon. This selling option allows you to sell your inventory directly to Amazon (i.e. you are their supplier). Typically, Amazon recruits manufacturers and authorized distributors who are […]
How to Sell Internationally on Amazon
It is no secret that increasing your business to reach the international consumer can give your business the boost it needs to succeed. With Amazon’s constant expansion to more and more countries outside of the USA, choosing to sell internationally is a smart move for many sellers. Amazon makes the process easier by taking care […]
