In the world of e-commerce, no one has more influence than Amazon. The platform generated more than $232.9 billion in revenue in 2018, and now carries upwards of 12 million products. As Amazon’s popularity rises, the marketplace is becoming saturated with sellers, big and small, trying to claim their piece of the pie.  While this […]

What is Prime Wardrobe? As “try and buy” online shopping platforms like Trunk Club and Stitch Fix have become increasingly popular, Amazon has entered the ring with its own shopping service, Prime Wardrobe. Most of Amazon’s competitors operate under a similar model, in which users fill out a style profile and personal shoppers curate items […]

Guest Post By Kim Kohatsu, Director of Marketing at PickFu Product Names are Key to E-Commerce Sellers Has anyone ever told you that you “look like” your name? Our names can influence our destiny. Studies have hypothesized that a person’s name may affect their chosen career, company rank, and even juvenile delinquency.  There’s a fancy […]

What is Amazon Shipping? Last year, Amazon introduced its own in-house delivery network, known as Amazon Shipping, in an effort to cut costs and create greater efficiencies when fulfilling orders. While Amazon had previously relied on third parties to deliver its products, Amazon Shipping allows the e-commerce giant to cut out the middleman and fulfill […]

The Importance of Packaging Amazon Product packaging design is one of the most important, yet underrated, elements of your Amazon marketing. You can optimize the content on your product detail pages and invest in all the right pay per click ads, but if your product is not visually appealing to customers, they won’t buy it. […]

Amazon has recently launched two new backend dashboard features for brand-registered sellers: Amazon brand analytics and Amazon brand dashboard. Accessible through Seller Central, these tools provide brand owners with new data and features to help them make more strategic marketing decisions and monitor their overall brand health.  Within this blog, we will take a deep […]

RoAS- Return on Ad Spend As the Amazon marketplace becomes increasingly competitive, it is nearly impossible for sellers to stand out and break through the clutter without investing ad dollars. Amazon advertising is a great tool to help sellers grow awareness of their brand and reach shoppers searching for products like theirs.  But once you […]

Prime Day 2019 | Get Ready Today! It’s that time of year again – Prime Day! This year the epic shopping day will be July 15-16.  We’ve put together a few tips, tricks and steps to help you ensure that when Prime Day hits, you’re ready to make the most of it. Prepping for Prime […]

We’re all familiar with the old adage, “nothing worth having comes easy.” And while we’re hesitant to rely on clichés, the saying definitely applies to Amazon reviews. With all the rules and restrictions surrounding reviews, it can be tempting to cut corners and use black hat tricks as a quick fix to get more and […]