How effective are your advertising campaign efforts? Are your campaigns driving more new customers to your brand, or are you having more repeat purchases? This information can play a valuable role when deciding your next steps for advertising and how to engage best with your customers. New Amazon Metrics for Advertisers Amazon is continuously working […]
Amazon FBA Guide: For Beginners
If you are immersed in the competitive and fast-paced world of eCommerce, then you may find Amazon FBA is something that gets your attention. With this Amazon FBA guide, we’ll identify what Amazon FBA is and how it can help you to better manage your eCommerce business. Download Your Free Guide! 7 Steps to Set […]
How to Refocus Your Back to School Selling Strategy on Amazon
Now is the time to optimize your back-to-school selling strategy on Amazon to reach parents and students. For many consumers, Prime Day (which occurred in June this year) kicks off the back-to-school selling season with many people looking to stock up on supplies and electronics. Take advantage of what consumers are in need of as […]
Incentive for Frustration Free Packaging and Ships in Own Container
What is Frustration-Free Packaging? According to Amazon, Frustration-Free Packaging (FFP) is packaging that is specifically designed to be unpacked with minimal hassle while reducing and minimizing waste. Standard packaging typically uses cardboard and plastic materials in excess, which contributes to more material piling up in landfills. To counteract this, Amazon is promoting an incentive for […]
5 Best Amazon Q4 Marketing Strategies
Amazon Q4 Marketing Tactics It’s important to constantly learn and grow. We can take what we learned from selling before COVID, during, and also from the most recent Prime Day to explore the best options moving forward into Q4. Your Amazon Q4 marketing plan needs to be strategic and strong. There is a vast amount […]
A Look Inside Amazon’s Vine Program
Helping Seller Central Get Reviews You may have heard about Amazon Vine, but what is the program all about? Never fear! Your favorite Amazon experts are here to answer all of your burning questions. Read on to learn more about the Amazon Vine review program. How Does the Amazon Vine Program Work? The Amazon Vine […]
All About Amazon’s Manage Customer Engagement Program
Manage Your Customer Engagement (MYCE) is a new program that Amazon launched which allows brands to send out marketing emails directly to their Amazon customers. As Amazon continues to grow worldwide, the demand for more brand experiences has also grown. MYCE is intended to help increase the ability for customers to follow and engage with […]
How to Achieve Higher Product Ranking on Amazon
As an eCommerce business, one of the skills that you will need to learn (and how to master!) is Amazon SEO in order to help improve your product ranking on Amazon. This essential part of any optimized listing can help move your product ranking on Amazon. What does this mean for your business and sales? […]
Vendor Central Inventory: Amazon Collect Changes
Amazon allows businesses to sell on their platform two different ways. You can either sell through Seller Central or Vendor Central. Vendor Central is an invite-only platform on Amazon. This selling option allows you to sell your inventory directly to Amazon (i.e. you are their supplier). Typically, Amazon recruits manufacturers and authorized distributors who are […]
Preparing for Prime Day 2021: A 3-Phased Approach
Prime Day 2021 | Get Ready Today! Did you know that Prime Day 2020 marked the two biggest shopping days EVER for small- and medium-sized businesses on Amazon. Prime Day 2021 is happening June 21 and June 22, 2021 in the United States. Preparing for Prime Day 2021 needs to start now. It’s important for […]
