What is Frustration-Free Packaging? According to Amazon, Frustration-Free Packaging (FFP) is packaging that is specifically designed to be unpacked with minimal hassle while reducing and minimizing waste. Standard packaging typically uses cardboard and plastic materials in excess, which contributes to more material piling up in landfills. To counteract this, Amazon is promoting an incentive for […]
5 Best Amazon Q4 Marketing Strategies
Amazon Q4 Marketing Tactics It’s important to constantly learn and grow. We can take what we learned from selling before COVID, during, and also from the most recent Prime Day to explore the best options moving forward into Q4. Your Amazon Q4 marketing plan needs to be strategic and strong. There is a vast amount […]
A Look Inside Amazon’s Vine Program
Helping Seller Central Get Reviews You may have heard about Amazon Vine, but what is the program all about? Never fear! Your favorite Amazon experts are here to answer all of your burning questions. Read on to learn more about the Amazon Vine review program. How Does the Amazon Vine Program Work? The Amazon Vine […]
All About Amazon’s Manage Customer Engagement Program
Manage Your Customer Engagement (MYCE) is a new program that Amazon launched which allows brands to send out marketing emails directly to their Amazon customers. As Amazon continues to grow worldwide, the demand for more brand experiences has also grown. MYCE is intended to help increase the ability for customers to follow and engage with […]
How to Achieve Higher Product Ranking on Amazon
As an eCommerce business, one of the skills that you will need to learn (and how to master!) is Amazon SEO in order to help improve your product ranking on Amazon. This essential part of any optimized listing can help move your product ranking on Amazon. What does this mean for your business and sales? […]
Vendor Central Inventory: Amazon Collect Changes
Amazon allows businesses to sell on their platform two different ways. You can either sell through Seller Central or Vendor Central. Vendor Central is an invite-only platform on Amazon. This selling option allows you to sell your inventory directly to Amazon (i.e. you are their supplier). Typically, Amazon recruits manufacturers and authorized distributors who are […]
Preparing for Prime Day 2021: A 3-Phased Approach
Prime Day 2021 | Get Ready Today! Did you know that Prime Day 2020 marked the two biggest shopping days EVER for small- and medium-sized businesses on Amazon. Prime Day 2021 is happening June 21 and June 22, 2021 in the United States. Preparing for Prime Day 2021 needs to start now. It’s important for […]
Protecting Your Business | Amazon Brand Registry Guide
Are you concerned about the competition and the increasing number of counterfeit products selling on Amazon? How do you protect your brand and the business you’ve built? Amazon is continuously working to provide services like Amazon Brand Registry to help trusted sellers protect their brand and integrity. Learn more ways to protect your business and […]
Everything You Need to Know About Amazon’s Choice Badge
Over the past few years or so, Amazon has steadily become the go-to online shopping destination for a vast amount of people all across the world. Nowhere else can customers find as many product choices in once place as they can on Amazon. This can be both a blessing and a curse. Sometimes, the abundance […]
9 Amazon Selling Strategies During COVID to Implement for Your Business
We’re coming up on a year of mask-wearing, homeschooling, hand-sanitizing, working from home, and a drastic shift in the way we shop and dine. Even though the last 12 months has been challenging, some of the changes businesses were forced to make have made life a little easier and propelled us forward leaps and bounds […]
