An average customer will enter through your homepage and if you compelled them enough so they don’t click off of your site, they will most likely visit one of your product or service pages. Thin content pages may be the reason you are ranking below your competition. It is extremely important to think about both humans and search engines evaluating and interacting with your site. Too many businesses include all of their services or products on a single page, resulting in thin content. You DO NOT want to do this. Not only does it tend to make website content thinner, but it also confuses Google on what the page is about.
The Solution To Thin Content Pages
Create a separate page for each and every service or product page to combat thin content. This is so important for later on when you optimize the pages. You will be creating meta data and assigning 1 keyword (not 2 or 3 or more) to each page on your website that you want ranked on search engines. If you have 1 page for all of your products, then you will confuse Google as to which product that page is about; therefore, Google will not rank you highly for that page.
On the other hand, your actual customers will have a harder time looking for detailed information. When everything is stuffed on 1 page, there is usually far less than the minimum of 300-600 words per product. If there is the minimum word requirement per product, then it is a long, crowded page that has too much to scroll through. This is why it is so crucial to have a separate product/service page for everything you offer. It is recommended to have a variety of content to break up the text. Whatever you do, do not even temporarily copy and paste content from other websites or even your own website. Duplicate content can lead to major penalties that can be hard to reverse.
- 300-600 words minimum
- Optimized pictures with alt tags
- Bullet Points
- Virtual Tours
- Additional creative content items that fit your website or industry
Note: If you only offer 1 service or product, find a way to creatively break it down into different parts in order to make an opportunity to create more content on your website and rank for more keywords. Avoid thin content at all costs. If you have too many products or services, consider combining similar items in order to cut down on content needed to be created.
Note: The 300-600 word minimum is proportional to what your competitors are doing. If all your top competitors have 1,000 words on all their service/product pages then the 300 minimum will not rank you above them.