Avoid Huge Mistakes with a SEO Roadmap
Don't make the mistake of not asking your new and shiny SEO team for an SEO roadmap. Would you hire a marketer, financial planner, or attorney and just trust them without asking any questions? Make sure you have at least a rough outline of your SEO roadmap plan.
What Is An SEO Roadmap?
An SEO roadmap is a written plan with dates outlining what will happen for your business. Many SEO companies will not provide this unless requested.
Custom SEO Roadmaps & Consultation
When hiring an SEO company, you may end up with a cookie cutter agency. Don't be afraid to ask questions and make customization requests based on your specific business. Just because the SEO agency has 20 successful plumbing websites under their belt, doesn't mean that your plumbing business is just like everyone else's. For example, you could be making the most profit off of parts instead of labor for your business because your cousin has a wholesale parts business. In your case, you would want to feature those keywords as the main focus of your SEO because that is what makes you the most money.
Driving in A Straight Line
When starting any successful SEO project it is always important to devise a plan on how you will navigate from point A to point B. This is also true in SEO planning. A roadmap will help you stay on course in a timely fashion. It will also assist all parties involved to follow your informed path of what, when, where and how.
Before you venture out into the SEO abyss, determine where you will begin and where you would like to end with your SEO consultant. In successful SEO, point A begins with evaluating the business goals, analysis of the website and its competitiveness.
With this information, you will then be able to navigate to Point B where increased organic web traffic, increased revenue and improved search results based on keywords will be found. A clearly planned roadmap will get you to where you need to be on time.
Questions To Ask Your SEO Team:
- What are our business priorities?
- What tasks have the highest immediate impact?
- What tasks have low difficulty with high impact?
- How difficult is the competition? What are your competitors doing right and wrong?
- What is missing (not optimized) in the current site?
- Where do the greatest opportunities lie?
And Don't Forget to Include These in Your Roadmap:
- Traffic and Keyword rankings should be included in baseline reporting
- Keyword research
- Schematics, fixing errors, video sitemaps, etc. should be conducted (Technical SEO)
- Audit Links
- Link Cleanup
- Develop viral content
- Link Building Strategies
- SEO Reporting
The points of interest are specific SEO projects that require a considerable amount of supporting documentation. Testing redirects (not once, but multiple times) would be required to insure a smooth launch.
Once the SEO roadmap is created, it is important to stay on track, on time, and keep the process manageable. Adjustments should be made when necessary, but do not lose track of the results. Make sure everything can be measured and tracked.
If you remain focused on the well planned roadmap, staying on course within the timeline, while remaining energized and strategic, you will be successful. Don't be afraid to ask your SEO team where you are at and if it doesn't match up, the reasons why you are behind.