What is a Citation?
Citations are an instance of your Name, Address, and Phone number (NAP) on the internet and are crucial for ranking on the first page of search engines. Facebook.com and yellowpages.com are examples of citations. Citations currently account for approximately 20%-30% of your total SEO (Search Engine Optimization) campaign.
If you have unclaimed citations, they can get information from these sources and then other citations can copy the information and before you know it, there’s a chain reaction to hundreds or even thousands of citations out there that you need to fix all because your phone bill had the wrong Name, Address, and Phone number!
So you’re ready to complete your citations. There has been an update in the SEO community on citations. They can be highly affected by the following documents. Your SEO company will probably show you a citation report showing you all of the directories and business listings that you currently have online where your Name, Address, and Phone number show up.
Now where did all of these companies get your information if you didn’t give it to them? Probably from sources that you did not even know connected to your online presence. For example, your phone bill or your website. In addition to fixing and creating citations, we need to make sure that you have the same Name, Address and Phone # (NAP) on all of your official business documents.
Correct your NAP information for the following documents:
- State business licence
- Any govt. business licence
- Phone bills
- Electric bills
- Any other bills in your business name
- Any other official documents with your Name, Address and Phone Number
- Your website
This is very important because your NAP needs to be exactly the same on these documents and anywhere on the internet where your NAP is listed. Or your ranking on google and other search engines can suffer.