TIP: *Google has made constant changes to the Google My Business (GMB) page so please keep this in mind. The items below are only accurate the day we publish, although it is unlikely major changes will occur within the next 6-12 months. Check Google My Business, call Google Support, or read SEO blogs such as searchenglineland.com for any major updates.
- Visit gybo.com (Google’s official site: “Get Your Business Online”). Make sure you are either in the town your business is in or you change the location to your city (You can see what town you are in in the logo in the top left corner). Type in your business phone number, name, or address. (You can also type your business into Google.com or maps.google.com to find it quickly).
- GYBO will lead you to either your current GMB page or it will prompt you to create a new listing.
- Claim your GMB business listing with a postcard sent from Google and addressed to you or if you have the option pop up: choose call my business. Either way, it will prompt you to enter in a 5-6 digit code to verify your business. There is a 3rd & 4th option for verification: Call Google Phone Support by logging into your account first and Googling “Google Phone Support”. Find an approved Google trusted agency that can push it through faster such as AwesomeDynamic.com (you can check with Google for a list of approved Google Trusted Agencies).
- Fill out as much information as you can. Anything you can’t change, you can fix after-fill out the the listing is officially claimed by you. You must verify that you’re the owner. This is very important because it keeps your competitors out of making changes to your business listing. Tip: if your business name is incorrect even by 1 period or comma or LLC then you have to verify before you can correct your business name.
- Patience – You may have to wait up to 1 month to receive the postcard and any time you make new edits, it can take up to 3 days to see the changes live.
- Add a virtual tour – You cannot do a virtual tour from your phone or even professional equipment. According to Google, you must hire a Google trusted agency or Google trusted photographer. The price usually ranges from $200-$5,000 depending on how large your space is. Although you can skip this step, having your Google My Business page filled out 100% gives you a competitive advantage on ranking on Google higher in the local pack map results and on the knowledge graph LINK THIS on the right side of the results.
- Connect Google My Business Page to your website. Use the Google My Business social media icon and add with the rest of your social media icons in the header or footer of your site. In addition, you can also create a custom “review us” button or use a stock one online.
- Have fun – post at least every 21 days. This is optional but we have seen great results on Google and great reactions from customers and the community when you are active on your Google My Business page. Treat it just like a Facebook page. Tip: download the Google my Business app. It makes your life easier.
- Get 2-3 five star reviews each month. If you have the GMB app, you can get an alert the second you get a review – it’s recommended by the SEO community to respond to both positive and negative reviews within 48 hours and a week at the most.
- Update My Business if you have any major changes such as your summer business hours or adding photos of events or new products/services you come out with. The GMB app will help you do this live at any events you attend in the community or if you host an event or have a new product; just take a picture and write a 1 sentence caption – it will take you just a minute.
You will most likely run into problems. Here’s a few common ones.
- Multi-location businesses – use the same e-mail account and create multiple pages all under one account – it’s also better to add unique content to each business but keep the same logo. Each business must have a unique phone number and address.
- Multiple companies at the same address – This is common in Dr’s offices. Just add a suite number or letter to your address even if it’s made up so you can differentiate on Google Maps between you and the doctor across the hall.
- Business does not verify – Call Google Support
- Business is already claimed but you don’t have the login info – check with former employees, try verifying again, check if you have multiple accounts or follow the guidelines to reclaim your listing from someone else.
- You have duplicate listings. This is a process that may take several months to correct. If you have ownership of all the listing, you can try combining them but you may lose some information if you have many reviews.
If you have additional questions on Google My Business or anything SEO or website related, attend AwesomeDynamic.com’s free webinar to get your specific questions answered on your actual business.