Okay, so this is a blog about blogs. Specifically, getting your small business blogs to rank on Google. Search engine optimization blogs are so important for your website. Even if you are selling widgets in the back woods of the corner of the earth, if you have a website then you need SEO. A little company called Google has been working towards a huge shift in the way websites get ranked on their search engine. Although Google started with backlink ranking, creative and original content is quickly taking its place.
What should a small business blog about?
• Local area events using local language – either in the company or in the town
• New products or services or details about existing services/products – anything that you may find as common knowledge may be news to someone else, describe an experience for the service and what to expect or for a products, you could compare to others or describe a specific user experience with testimonials from real customers
• Blog about reviews you have received
• Any small businesses in the area with a link to their website – they will be glad to be written about and you’ll have something to talk about at your next networking meeting
• Networking groups/meetings that you are a part of/chambers
• News snippets in your company – not necessarily an entire event you put on but anything happening – can be short (just a few sentences) with a pictures
For all blogs:
• Include a picture (with correct file name and alt tag)
• Include a keyword you want to rank for in the body copy – no more than 1-5 times. Use synonyms if you need to mention it more than that. Example: SEO blog and SEO blogs are 2 different keywords
• Include the keyword once in the title.
• Include the keyword in the meta data – you know how you Google something and the website shows up with a sentence or two underneath each result on the page? You can actually write that and influence how you show up on a search engine.
• Include an external and internal link – Google is still heavily influenced by links. Always include a link within your site and a link to another site other than yours that has related content useful to your visitors. Just don’t link to your competitors. Use informational sites, government sites, definitions, or other blogs for external linking.
• Choose a category for your post – don’t leave it as “uncategorized”
• Make sure you have an author with authorship set up – after all, you want to give yourself credit. Having authorship means no one can copy your original content that you worked hard to write and get the credit on search engines. If you don’t claim authorship, another site can copy and paste your article on their site and rank higher than you if Google thinks they wrote it.