By the year 2017, over 70% of TOTAL web traffic will be from video! Creating great content is not enough anymore. Great content is the first step. To correctly optimize and increase YouTube views for your video content, try out some or all of these tips. Posting and hoping is not a thing anymore. Try these actionable items.
How To Gain More YouTube Views:
- Great Content
- Optimize Titles
- Optimize Description
- Set Your Thumbnail
- High Quality Video
- Transcribe/Show Notes
- Short and Sweet
- Add motion
- Add Music
- Add a Call to Action
- Link to other videos
- Link Building
Optimize Videos & Increase Your YouTube Views:
1. Great Content
Start off your video by “hooking” viewers in. Give a clear outline in the first few moments of your video. Here are some examples:
“In this video we will be taking a look at how to…”
“Today we are speaking about…”
“Over the next 90 seconds, you’ll discover…”
Also make sure your videos are interesting and sharable. If it strikes up an emotion in someone, they are much more likely to share the video through social media.
2. Optimize Titles
Having an amazingly awesome title is like the first time you meet someone. You want to give an outstanding impression that is memorable. Keep titles short – under 10 words and use numbers if possible. Make sure the keyword is in the title and towards the beginning if you can. You will be able to increase YouTube views through simply optimizing your titles. Some YouTube experts say that the keyword in the title is not critical to deliver your message but SEOs would say otherwise. The GOAL: Spark interest and get views.
3. Optimize Description
The description is a key part of YouTube’s ranking algorithm. That means you have to spend time writing a quality description if you want your video to be viewed. 160 word minimum, includes keyword, add a call to action in the form of a URL (get your viewers to take action!), add social media or website links with contact information, and the first 2 sentences are the most important.
4. Tags To Increase YouTube Views
Tags are much more important on YouTube than other platforms such as blogs. Tags add to the growth and lifetime of your video. You need 3 types of tags: specific, contextual, and generic.
Increase YouTube Views with Tags:
Specific – aka “longtail keywords” that people would type into Google ex: “large pasta machine”
Contextual – Describe general subject of video ex: “pasta”, “cooking”
Generic – Simple and very general words ex: “DIY”, ‘How To”, “Hints”, “Top 10”
5. Set Your Thumbnail
The thumbnail is the still frame of the video with the play button over it. Use thumbnails to increase YouTube views. You can choose which picture shows up. Try the tool called “Canva”.
YouTube Thumnails Should:
- Make It Pop
- Have Text
- Be Reviewed on Size
- Avoid Bait & Switch
Make It Pop
Make it brightly colored, interesting, stand out from the background, clear and in focus, and face close-ups can get high click through rates.
Overlay text onto your thumbnail. If your video gets shared around the internet, the title you wrote on YouTube won’t always accompany your video. 4 words or less.
Be Reviewed on Size
Make sure the thumbnail is visible with readable text on both a small and large scale, especially for the size bar which is 120 x 68 pixels.
Avoid Bait & Switch
Give people what they want. If they click on the video expecting one thing and get another, well don’t expect many shares or full length views. Don’t sacrifice attention grabbing pictures and text for inaccuracy.
6. High Quality Video
Duh – we are in the HD Video age. Don’t be VCR quality (For the millennials: that was a special box that played low quality movies before the internet). If your video is not high def (and you’re not doing it on purpose for effect), you want to create a great experience for your viewers.
7. Transcribe/Show Notes
There is an auto transcriber available from YouTube. Don’t use it. Do it yourself for accuracy or try another online service that will do it on the cheap. Great transcripts will increase YouTube views. Why transcribe? For closed captioning and subtitles and for indexing the text in YouTube’s ranking algorithm (because YouTube is not yet smart enough to watch videos like humans do).
8. Short and Sweet
Under 5 minutes. If longer than that, split into multiple videos. Make sure your videos have a single focus and don’t cover too much. YouTube is great about showing upcoming videos in the sidebar or leading you to a channel to watch the whole series so don’t worry about viewers missing out on your content. That also means you have to make every video equally as attention capturing.
9. Add Motion
Ever watch a TV show or music video and the shot keeps changing every few seconds? You need to keep your viewer’s eyes responding to your content by changing something on the screen every 3-10 seconds at a minimum. Zooming in and out of pictures counts so no need to get fancy.
10. Add Music
Adding music will make viewers emotionally connect better with your content. There’s a reason why popular media includes music. Even boring videos can seem interesting when adding in the right track. Try YouTube’s Free music selection (just make sure to attribute).
11. Add a Call to Action
You got ‘em. Now what? Have them do a simple action. For example, a thumbs up, leave a comment, contact you, visit a website, subscribe to your channel, share the video, etc. Include a call to action at the end of your video with an ever so polite way of asking. “If you liked my video, please do this.”
12. Link to Other Videos
Once you have had a viewer watch one of your videos, they are much more likely to watch another than a random click. Why not make it super easy by providing a link. Linking can also contribute to your video ranking. You gain more “points” from YouTube when more people watch your videos. That in turn makes you rank faster and higher – and now you’re the popular girl at school.
13. Link Building
After you’ve created this amazing video, breathe some life into it with link building. If you want to increase YouTube views, link building is huge. Remember to mix up your link building.
The first week the video is up, YouTube tends to send more traffic to your video. This is because YouTube’s algorithm is trying to figure out if it is interesting and engaging to watch. YouTube’s goal is to provide the most engaging content so if you don’t pass the first week’s test, it will be hard to get over that.
How to boost your YouTube Video in the crucial first week:
- Post on any social platforms you can
- E-Mail it to your customer or subscriber base
- E-Mail to friends and family
- Post/embed on forums that make sense
- Embed the video on your site’s blog
- Ask friends to create video responses
- Write & distribute a press release about your YouTube Channel
- Try using Majestic’s site explorer. This tool finds videos that are similar to yours by copying and pasting your URL into it. You will find potential links and can link to those from your video.
Apply These 13 Steps To Increase YouTube Views
Use these 13 amazing YouTube tips to increase YouTube views for your videos. With so much competition out there, completing these simple tips on all of your videos is your huge advantage.