What is A Mobile Friendly Website?
Ever look at your site on your phone and everything is small and hard to read, out of place, pictures and videos are not working? Responsive mobile design makes it easy to view your same website across any device to create a more user friendly and consistent experience. A mobile friendly website is a necessity for today. If it hasn't already happened, all your competitors will have one. If you can't compete, potential customers will click off of your hard to use site and go with your competition.
I already have a mobile site. Should I still do Responsive Design?
If you have a mobile site, you may notice an update that you asked your web developer to change on the desktop site does not update on your phone. Especially true for timely blog posts.
Why is A Mobile Friendly Website Important?
Time & Money
Save money by not having 3 separate websites for desktop, mobile, and tablet. It will cause your web team to spend 3x as much every time you make a change to your website. On April 21st, 2015 Google announced "Mobile Armageddon", making it essential to fast forward your website into 2015 SEO updates.
Ease of Use for Consumers
Even if you pop up on Google and a potential customer makes it to your site, if they can’t scroll easily and click to get the information they want, they can go to your competition. You may lose them in a matter of seconds, costing you business. Keep in mind that a mobile website should be a streamlined and simplified version of your most important information. Mobile users may be looking to use your mobile version differently than the desktop version. For example, a mobile user may be looking for your address because they are on their way there so make it easy for them to click on a Google map for directions. Another possibility is that the user is doing research on their mobile phone and then they convert to desktop when they actually make a purchase for added security.
Mobile is Growing
Mobile visitors is growing at a fast rate as people are on the move and away from their desktops. Use Google Analytics or any website analytic program to track how many customers are visiting you from their desktop, tablet, or computer. You can even break it down to what type of device they are using on which days and times of the month.
Tip: If you don’t know if you have a responsive site, you can visit your website on a desktop and resize the window larger and smaller. The content should adjust so you can easily see everything in a simplified version formatted slightly different.
Very cool resource of one of the first articles (from 5 years ago!) about the importance of responsive website design: Responsive Web Design