Back in July of 2015, Amazon started the “Valid Tracking Rate” as a new performance metric. Beginning in February of 2016, Amazon will require valid tracking numbers for 95% or more of your shipments. If this is not met, losing the ability for selling on Amazon is going to be the only option.
This requirement has been in place for certain categories since August of 2015. For the remaining categories, Amazon is providing us until early next year to make the changes needed in our shipping processes to meet these requirements.
For most major carriers (USPS, FedEx, UPS, and DHL) shipment tracking is already provided for free. So the feature is available to you at no additional cost. For freight shipments or for items shipped in Standard Mail or First Class Mail envelopes we will not be required to provide tracking. This is great news for those of us that ship very light and tiny products, or for those that ship pallets of goods.
Some added benefits of providing tracking numbers:
- Reduced Buyer Contacts
- Decreased order defects
- Protection from orders not received claims
- Improved feedback ratings
- Reduced lost shipment costs
- Improved conversions
The Valid Tracking Rate is calculated in 7, 30 and 90 day increments and is defined as the following: The percentage of packaged shipped with a valid tracking number divided by the total number of packages shipped and confirmed.
To locate your Valid Tracking Rate, login to Seller Central, then head to the Performance tab, and finally the Customer Satisfaction page. A green check mark indicates you are good to go. A yellow exclamation means you are at risk of dropping below the threshold. Lastly, a red “X” means you missed the target and are at risk of losing your selling privileges for said category.
Like most suspension or removal of selling privileges, you usually have the option of providing Amazon with a “Plan of Action” outlining how you plan to prevent this issue in the future. If accepted, they will reinstate your privileges.
The added benefit of selling through Amazon’s FBA program is that you never have to worry about tracking your shipments. It’s already handled by them! If you are looking to break into Amazon for your products, please contact us today to see if you are a great fit for the FBA program.