Spam Traffic Is So Annoying
Ever see huge numbers in your Google Analytics traffic and wonder where visitors are coming from? You can take the mystery out of your SEO (search engine optimization) reports by looking at the “referral” section of your Google Analytics. You have the power to filter out spam. The traffic will be listed by source in order of amount of traffic. Skim through the list and determine which URLs are actual spam. Once you have the list, you can filter out these pesky demons and start analyzing real traffic data.
5 Steps To Killing Spammers
Step 1: Create a Google Analytics account
Step 2: Look at the total amount of your traffic
Step 3: Look at where your traffic is coming from aka referrals
Step 4: Determine which websites are spam and create a list
Step 5: Filter out spam from your real traffic results
How Can I Filter Out Spam Traffic?
This is a 2 step process:
Create A Spam List
Sign in to Google Analytics. Click on Reporting. Then go to the Acquisition section on the left side bar. Go to the referral section. These websites are where visitors are coming from in order of highest traffic first. Anything that looks like spam – start creating a list. If you are unsure if a website is spam – do not visit the website because it could spark a virus on your computer. Instead, paste the website into Google and see if there are suspicious spam results. You’re so close to filter out spam!
Entering in URLS
Simply go to the Admin tab in Google Analytics and click on new filter under the View column. Name the filter whatever you like. Next, under filter type click custom and exclude. Select referral under filter field. Copy and paste the URLs that you want to block in the filter pattern box, creating a new filter for each URL. Click save. Repeat for each website you want to block. Congratulations…you’re now a filter out spam expert!
Note: This method will only filter out exact match URLs. SEO spam companies have been known to change URLs slightly and get right back onto your site. There is an alternative method that is much more complicated involving tags and segments to filter. I would suggest checking for spam monthly and repeating this process as a much easier method that will block the majority of your major spam.
Note: Another name for website traffic spam is “ghost referrals”