Yes, you can venture into do-it-yourself SEO (Search Engine Optimization) combined with offline marketing. In fact, this is highly recommended among many SEO firms. Even a vintage commercial you shot in the 80’s could give you a boost on Google. What are the best 3 ways to combine old school and new school? Here’s a cheat sheet.
Top 3 ways to combine old and new marketing:
- An Event
- Press Release
- Video – YouTube and traditional TV ad, Testimonial – get a loyal customer then post it
An event for your business is a major opportunity. You can take pictures, video, or write about an event that your small business holds or if you attend one in the community. Just take a few pictures, write a couple sentences (although more is better), and post it on your blog using our blog checklist for maximum SEO value. Call Awesome Dynamic at 847-220-7285 for more details on how to blog the right way. Combining a successful event with your online marketing will give you value in the community and online to let new customers find you. Capitalizing on big events or topics going on in the town can get more local visitors to your website. For example, if there’s a big construction project revamping the downtown, blog about it and relate it to your business. When people around town Google it, you will pop up with insider, local information that your competitors will not have on their sites.
Back in the day, even 5 years ago, a traditional press release in even 1 newspaper was a huge deal for your local business. Nowadays, you can get the 1 press release and then have a million other news sources release it, capitalizing on the “SEO Power” with backlinks galore.
Have any awards, certifications, memberships, or associations that you’re a part of? Guess what – those count! Just scan pictures of these, grab videos, or take testimonials next time you have an event booth. These are all original content sources that you can take from offline to online exposure. You will get major “SEO juice” for any of these items if posted correctly online by you or your SEO team.
Have a TV commercial that you paid big bucks for? Extend the life of it for free online. That’s right – no paying for additional air time. Just post that commercial on YouTube and embed it on your website (or ask your local SEO company how to do that) and you have fresh, original content on your website that Google will give high value to. If you have videos on each product or service that you offer then you will be light-years ahead of your competitors. Any old videos in the vault? Convert anything that is relevant and interesting content to your site. Even vintage tapes can be converted or transcribed to the “modern internet” era and can get you major Google points.