SEO Ranking Factors Pie Chart
Whether you are brand new to Search Engine Optimization (SEO) or an old pro, as a small business owner, it is difficult to know what to do first for your website. Here’s a great visual pie chart of top ranking factors from Moz.com that surveys many different SEOs on what they think are the most important factors for your website to rank better on Google and search engines.
When talking with small business owners, I am constantly getting asked about items like Facebook and social media. There is a big concern about having those on the website, yet it only accounts for 5.8% of your total SEO campaign. Plus, many business owners get too busy to constantly update 5-10 social media profiles. Being good at 1 or 2 social media sites is much more advantageous than having 10 accounts with empty content because your customer could think you are closed if your last post on Twitter was 2 years ago.
The Important SEO Stuff
Eat the biggest pieces of the pie:
- On-Page Signals
- Link Signals
- External Loc. Signals
- My Business Signals
What does this mean for your local small business?
You should focus on the following when starting (or fixing) your SEO campaign:
- Meta Data – (Filling out custom Page Title, Description, Keyword for Google display results)
- NAP – (Business Name, Address Phone Number)
- Backlink Profile – Getting other sites to link to yours
- Citations – Anywhere your NAP is online
- Click Through Rate (CTR) – # of clicks you receive/# times you show up in Google results) A 1% CTR is considered good
- Reviews – Google My Business Page, Facebook, Amazon, Yelp, etc.
Even without hiring an SEO company, like AwesomeDynamic.com, you can start your Do-It-Yourself SEO campaign by creating a Google My Business page, filling out your meta data, marking up your Business Name, Address, and Phone Number (NAP) on your website header and footer.
After these are set up, you can start getting online reviews, filling out and correcting citations (such as yellowpages.com), and getting national and local backlinks. Good SEO is continuous each and every month.
What is Missing On This Chart?
Content. You can do all of the items on this pie chart to get your customers to your site. Once they are there, you need compelling content that is easy to digest to keep them on your site and convert.
Another item missing is keeping up on trends. No matter what the chart says, Google changes its algorithm twice a day. What does that mean for your local business? You need to keep on SEO trends in order to avoid penalties or blacklisting from search engines. SearchEngineLand.com is a great SEO news resource. AwesomeDynamic.com holds free weekly webinars to help your business with your SEO.