Amazon Policy Updates Webinar
00:03 Incentivized Reviews- require disclosure statements, recent backlash from the public, this will create more honest reviews from real customers who purchased the items.
00:07 There are other ways to get a higher ranking product than just by reviews
00:11 Quality reviews are more helpful than the quantity of reviews you have. Customer service is key.
00:13 What does this effect? You can still give out free products, you can still ask for reviews, you can’t ask for reviews in exchange for products. If you violate, you may be penalized, suspended or removed by Amazon.
00:18 Current options- Amazon Vine program, vendor only, Amazon program to give away products for reviews, very expensive program. PPC advertising will most likely surge. You can also still give away free products, understand it is a loss-leader.
00:25 Amazon’s Review Policy- spend $50 on amazon.com using credit or debit card in order to post a review.
00:32 Holiday FBA News & updates- shipping policy, too late for FBA until after the holidays. Increased storage fees, decrease in weight handling, extended holiday return policy, box content required.
00:55 Amazon is trying to be the most efficient marketplace, especially during the holiday season.