00:00 – Good afternoon ladies and gentlemen. Today is November 5th, 2015 and we are pleased to be here today with another free webinar where we help you learn about SEO and give you an opportunity to ask questions live on air.
00:02 – Our company is Awesome Dynamic Tech Solutions (https://www.awesomedynamic.com/) and we offer many solutions such as Search Engine Optimization, Responsive Web Design, Amazon Seller Consulting, and Google Maps Business View! Be sure to contact us to get started or for more information.
00:05 – Factual.com – Factual is a data aggregator that will blast out instances of your citations to other citations sources around the internet. They essentially take raw data and make it available as a source of factual data for smaller citation resources across the internet. Google relies on these top citation sources to keep track of business locations and business information such as hours of operation, days that you are closed, and your physical address. Here is a great link to read before starting your factual citation: https://upcity.com/blog/how-to-submit-your-site-to-factual/ - The proper way to enter information is to copy and paste your information direct from Google as there is always room for human error. It is not required, but heavily recommended.
00:25 – Fill out, correct, or optimize your existing citations: Existing citations can be tricky. You may have incorrect business information and NAP (Name, address, phone number) on a site. You also may have more than 1 business listing on a site. It also may take up to 6 months or more to correct these websites. Search not only by business name but also by phone and address. Some sites will also try to sell you something, and that is not required. Depending on where you are located in the world, here is a great resource to get an idea of where to get started in the world of citations: https://www.whitespark.ca/top-local-citation-sources-by-country . Also, to show you how important your citations are for your ranking value, this link provides a reason why: https://moz.com/learn/local/local-search-data-us
00:40 – Checking your backlink profile – A backlink profile is like a diversified investment portfolio but for links around the internet. You don't want all your backlinks to be 1 keyword. You want multiple keywords. Some are inbound and some are outbound. You can also have backlinks from other sites to yours. You can use www.ahrefs.com to check your backlink profile. A good start is having at least 20 high quality backlinks. Then you can continue to gain 2-3 more each month if you can find the time to do so.
01:00 – Thank you for attending our webinar today and be sure to check out our website Awesome Dynamic Tech Solutions website.