Joy Hawkins- Local SEO expert
00:00 Changes in Google My Business Listing changes- Google+ Page is being separated from Google My Business Listings. Google edits the description themselves, the business owner can’t create the description. Some business descriptions are pulling from wikipedia.
00:05 What are the biggest changes in SEO in the past year? - Largest Google algorithm done for local results, called Possum. Changed ranking factors drastically. Location of where the person is searching from is a key factor. Advanced verification for plumbers in San Diego, to keep out spam (beta). Posting on search (beta) kinda similiar to Twitter. The 3 pack local search results will differ from your mobile device vs. your desktop computer, even if you are standing in the same room.
00:10 Mobile site vs. Desktop site- Do not recommend different sites for SEO. Twice as much as work. Rather use one site and make sure it is mobile responsive. Remove certain visual elements for the mobile version, but all text content should be the same. Make sure you have a click to call button that is mobile friendly.
00:14 Reviews- How much do the reviews factor into ranking locally. The review content is the most important. The reviews should mention keywords and service terms within the review. Not just Google reviews, Yelp, Facebook, etc…
00:20 Google Gold Stars- Your Home page can’t gain the Gold Stars, you must rank for one of your service pages. Most small businesses only rank for their home page, call us to help you get your Gold Stars.
00:22 Joy Hawkins - @JoyanneHawkins https://www.joyannehawkins.com/
Google My Business Top Contributor, @SMX Speaker, @Moz Local Search Ranking Factors Contributor, Product Consultant at @ImprezzioMktg.
Toronto, ON · https://www.imprezziomarketing.com
00:27 Keyword Research- What are some of the best SEO tools? Best methods on doing keyword research both efficiently and thoroughly? Google Keyword Planner, tricks to using this tool correctly. Also use data from Google Search Console. Use the “related terms” on the bottom of the Google Search page. Content that answers questions is the best content to have.
00:34 Local Pack Results- Triggered when searching for a “service”.
00:36 How long to gain traction with SEO- SEO is an ongoing job, it’s not a one time task. You must keep up with your SEO in order maintain your ranking. Always need to do more than your competitors.
00:40 Service Area Pages- It’s getting harder to rank for local towns surrounding your own town. You can start writing content today, add new photos. Keeping up with and adding new content consistently will help you rank higher.
00:44 Spam Fighting- No listings can be PO Boxes, must be a real office or you can report it. Fake listings can be removed and then you will move up in the rankings. Duplicate listings should also be reported and removed.
00:50 Help Customers Get Reviews- Actually ask people to give you a nice, 5 star review.
00:52 Google My Business Listing Duplicates- How do you find Google My Business Listing duplicates? Use Google Maps, also other options listed here- https://www.joyannehawkins.com/the-proper-way-to-deal-with-duplicates-in-google-my-business/
00:55 Backlinks Strategy- Insurance agents example- Ask them for a list of “What other small businesses help you, or have helped you with your business in the past?” Then offer a testimonial in exchange for a backlink from those other small businesses.
00:58 Keep up with SEO Trends- White Spark Local Pulse https://whitespark.ca/local-pulse/