12:33 – Webinar Intro, Special Guest Ted Luymes of tedlawfirm.com
12:35 – Ted Luymes Intro
12:37 – Inauthentic products on Amazon – many come from China and products do not match listing exactly, but mimics the original product in packaging, size, color, materials description, photos, etc.
12:41 – Try contacting seller directly to take down their product off your listing
12:42 – Disposable seller accounts exist with multiple accounts for a single counterfeit seller. Amazon can’t keep up in many instances.
12:44 – Awesome Dynamic recommends stickered inventory to get only your hand checked items
12:46 – Visit Amazon’s portal to formally submit Trademark or Copyright infringement complaints
12:48 – Try doing a test buy on competitors you suspect to make sure before filing a complaint. Take a photo and point out specifics. Make it obvious to Amazon that it is a counterfeit.
12:50 – Does Amazon get rid of confirmed counterfeit products? Not confirmed either way from Amazon but listing gets pulled with an e-mail confirmation. Counterfeit seller gets a suspension or warning.
12:53 – It is very difficult to bring legal action against these disposable seller accounts because they are hard to find and are often located in other countries with multiple addresses.
12:58 – Can make Amazon gating requests on hijacked listings, must be enrolled in the brand registry
1:03 – Counterfeiters can be found working in teams overseas and domestically. Many counterfeiters in southern California with the port access.
1:05 – Awesome Dynamic & Tedlawfirm.com promo
1:08 – Bundle products
1:13 – Multi Pack, taking the real products from sellers and reselling in packs – not allowed on Amazon
1:15 – Can do a test buy and find that the 2 products bundles do not complement each other
1:16 – Cease and desist letters
1:19 – Manufactured advertised price policy (MAP) – include restrictions on where your product can be sold in this document
1:26 – Brick & Mortar vs. online only or Amazon only distribution
1:32 – Awesome Dynamic Wrap Up