SHOW NOTES: Online Marketing Techniques 2017! Learn What Really Works to Rank Higher on Google
0:01:32 Paul Dworianyn, owner of Awesome Dynamic Tech Solutions, introduces the topic of Online Marketing Techniques 2017 - things that really matter in online marketing and why.
0:02:40 SEO is an umbrella and includes social media, ranking on Google, Bing, and Yahoo; as well as email marketing, pay-for-click campaigns, etc. Paul’s specialty is showing people how to rank in organic listings, i.e., getting higher rankings without having to pay ad fees to Google.
0:03:20 Emphasis on “local” and understanding the Google algorithm.
0:03:50 Paul provides background on himself and Awesome Dynamic Tech Solutions, Inc.
0:6:12: SEO Basics.
0:07:00 Social media accounts for only 5% impact on your Google rankings in search results. Why GYBO.com (Get Your Business Online) is important.
0:10:15 Why, If your site loads slowly, it could have a negative impact of how your rank online.
0:11:10 Discussion of the web site that gives good metric details on what you can do to make your web site faster.
0:14:15 Google Analytics gives you data that helps you actively monitor your page and make updates that keep your online presence effective.
0:15:00 Track your rankings – discussion on the subscription service that provides excellent data to help you outrank your competitors.
0:18:20 Show Your Phone Number in upper right and corner. Make it obvious.
0:19:20 Keyword stuffing. Avoid it. Discussion on new approaches to use of keywords that you need to know.
0:23:50 Keyword research: plans and actions to undertake which can trigger better local results. How to determine what keywords your customers are using to find local businesses like yours.
0:24:00 Check website for current keywords
0:26:00 Google Keyword Planner and establishing a keyword list
0:28:00 Spy competition’s keywords
0:28:30 Triggering local results
0:29:00 Google increasingly customizing search results based on location of the searcher.
0:29:40 Citation basics: why consistency in referencing your business and contact info is important and why all info must match the “Google My Business” listing.
0:33:00 Create citation report & evaluate. Web sites that can help you to do this.
0:34:00 Claim, correct & optimize existing citations, top 10 & top 50 citations.
0:35:10 Patience and persistence in working on citations can help you rank and push competition off the page
0:38:17 Why online reviews matter for a local business.
0:42:43 Meta Data & NAP (Business Name, Address, Phone) – important factors for how business descriptions show up on Google. Yoast feedback (within WordPress)– why it is valuable.
0:48:15 Contact page, look & feel of site, call to action, event tracking
0:52:29 Backlinking - how to arrange it and why it’s beneficial.
0:54:30 Rich Content, Product Pages and Blogging
0:55:43 Six-Week Course on Online Marketing Techniques 2017 (all of above covered in greater detail) starts Wednesday, January 18, 2017. Six 90 minute courses, with Q& A on every course. All courses recorded and delivered to you via video. Includes excellent resources provided by top SEO experts. Visit awesomedynamic.com/event to register, or call Awesome Dynamic at (800) 238-1811 and ask for Terry.