0:00 Best places for online reviews, Google, Facebook, Amazon, Yelp, Angie’s List, Trip Advisor, Twitter, Industry Specific sites, your own website.
0:05 All reviews must be original content, no duplicate text across any website. Schema markup is fancing term for translating your copy text in the back end of your website so that Google can read it.
0:08 Local pack results first, then organic results. These local pack results shows the number of reviews and whether the business has Gold Stars. 85% of people trust Google reviews.
0:11 Online reviews are very important to improve your rankings and also push your competitors down the page on Google.
0:12 How to get Reviews for your business- Ask nicely, ask happy customers, ask your vendors or suppliers that enjoy working with you. Exchange reviews with other businesses. Add a review us button to your website, as shown on Awesomedynamic.com. E-mail lists, social media, webinars. You can also throw a review party- how to post reviews, exchange reviews. Make sure you are not all on the same wi-fi, Google will not allow reviews from same IP address all at the same time. Have people spread out the timing of their reviews, next week, the week after.
00:20 Videos on how to leave a review- https://www.youtube.com/watch?v=Va4XyBpziek
detailed instructions also listed out on the Google Help page.
00:23 You must have a Gmail account in order to leave a Google review.
00:27 Review Do’s and Don’ts- set a goal for yourself, 2 or 3 reviews a month. Check out your online presence, see what your rating is on the various websites, how are you rated? Always respond to positive and negative reviews to build a great reputation within the community. You need a minimum of 5 reviews to receive your “gold stars” from Google. Have your customers tell a story about their experience as they write their review. This will help them mention a keyword for your company. “I enjoyed my swedish massage”. Don’t be dramatic when posting a review, no need for capital letters or a bunch of exclamation marks. Typos and misspellings are ok, help pass through Google easier, since it’s normal human behavior. Family members, employees and owners are not allowed to post reviews. The reviewer can’t be enticed/bribed to post a great review, nothing can be exchanged for a good review. https://support.google.com/business/answer/3474050?hl=en
00:34 Claim your Google My Business Listing, gybo.com , this is the first way to login to your business account to respond to reviews. Google My Business App is very helpful. We also have previous Awesome Dynamic webinars that pertain directly to Google My Business Listings, please see our archived webinars.
00:37 Always respond to Reviews, make sure your response is descriptive but not an advertisement. Use a positive tone, apologize to a negative review. Try to respond within 24-72hrs to each review.
00:46 How to take down a negative review- Wait, calm down and check Google’s policy violations, https://support.google.com/business/answer/2622994?hl=en&ref_topic=6001257
See if the Google negative reviewer posted any hate language within their text, mentioned a specific name, or is younger than 13yrs old, you can notify Google to have it removed. Here is the link to flag inappropriate behavior- https://support.google.com/business/answer/3474050?hl=en
00:59 Difference between Google My Business and Google Plus page https://support.google.com/plus/answer/6004997?hl=en
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