00:00 – Welcome to today’s awesome webinar where we discuss, live, anything and everything SEO. Not only do we have discussions regarding ways to improve your online presence, but we answer questions live. You can consider it free consulting if you have the availability to make it to our weekly webinars.
00:02 – Be sure to check out our services at www.awesomedynamic.com . We offer Amazon Seller consulting, Google Virtual Tours, Search Engine Optimization, and Responsive Web Design (great for tablet, mobile, and desktops)
00:07 – Wix versus WordPress versus other CMS (content management systems) for websites: When it comes to choosing a CMS we favor heavily on the use of WordPress. Not only does it have the best SEO packages, plugins, and presence, but it is one of the easiest to use. Check out this article to get an idea of how massive wordpress’ presence is: https://w3techs.com/technologies/history_overview/content_management
00:15 – Schema Markup - Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you've ever used rich snippets, you'll understand exactly what schema markup is all about. It is becoming a more important tool for SEO as the years go on.
00:21 – When searching Google for competition, a good way to begin is by searching a term you are trying to in both quotations and without quotations. Terms within quotations means you are searching google for that EXACT term in that exact order. Without quotations, you are doing a broad search and it can be in any combination. Therefore, many times a broad search will return MANY more results due to the many combination possibilities.
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00:35 – How effective are images? When optimized correctly, with both alt tags, and image names, they can be very effective. Not only that, but when you take high quality images that are effective for humans, then you can get the best of both worlds.
00:40 – Meta titles, meta keywords, and meta descriptions! These are all very important SEO ranking factors, when done correctly, can be very powerful to ranking you higher on Google and other search engines.
00:41 – Meta Title: When you hover over a tab in your browser, the title of the page will show up. You can write this. Your title then shows up when you type your keyword into Google. If it is too long it can either get cut off short with a "..." after or Google will change it to something else. The title should not be your business name, town, and phone number. It should also not be a list of keywords that you want to rank for (keyword stuffing) or a list of products or services you sell. This is considered spam for Google. Instead, do a short "commercial" that is enticing enough to click on. Think: "Would I click on this if I saw it against 10 results on the first page of Google?"
00:42 – Meta Description - The description shows up right under the title in Google search results. It should be between 140-175 characters, including spaces. 160 is ideal. The description cannot be any part of your page copied and pasted. It has to be original content.
00:43 – Meta Keywords - Choose only 1 keyword per page. You can do a maximum of 2 keywords but 1 is ideal. Google gets confused when you use more than 1 keyword because it no longer knows what the page is about. Use a variety of keywords on different pages. For example, if you have 10 different products then use a different keyword on each page. Or if you have 10 different products and 2 categories or types of products, then use 1 keyword on 5 pages and the other keyword on the other 5 pages.
00:46 – Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/ - This is an amazing, free, tool that Google makes available for anyone to test their site. It will essentially grade your site for both mobile and desktop performance.
00:50 - what are some good wordpress plugins to optimize? – Yoast SEO plugin for wordpress , www.siteliner.com, wordpress broken link checker
00:59 – Thank you again for joining us today for another successful webinar. Please check out our website: www.awesomedynamic.com