Paul Dworianyn

Paul Dworianyn is the founder and CEO of Awesome Dynamic, an agency that helps established brands grow on Amazon through advertising, strategy, and hands-on account management. Everything a brand does on Amazon comes down to one thing: making money. Where most sellers get stuck is not knowing what their competition is actually doing, so they cannot tell which lever to pull to get ahead. Paul writes about competitive intelligence on Amazon: reading the competitive landscape, finding the gap the other brands have left open, and picking the move with the highest leverage and impact. Sometimes that means overtaking a competitor with more market share, sometimes an aggressive launch into a new category, and sometimes repositioning to win a segment outright.