FBA (Fulfillment by Amazon)

Expert Amazon FBA Consulting Solutions

What Is Amazon FBA?

Grab Your Free Consult

With FBA (Fulfillment by Amazon), your inventory is stored at an Amazon Fulfillment Center. As an FBA seller, you prepare and ship your products to these centers instead of directly to customers. When customers place orders, Amazon handles picking, packing, shipping, and customer support for your products.

The three Amazon shipping options are:

  1. Fulfillment by Amazon (FBA): An FBA seller ships inventory to Amazon. Amazon packs and ships the order to the customer and handles customer service. FBA ensures two-day delivery and allows you to claim a Prime badge on your listing.
  2. Fulfillment by Merchant (FBM): FBM Sellers are responsible for storing inventory, picking, and shipping merchandise themselves or with the assistance of a 3PL (third-party logistics partner).
  3. Seller Fulfilled Prime (SFP): This option lets sellers fulfill orders and earn the Prime badge. However, sellers must cover the cost of two-day shipping and limit delivery to areas reachable by UPS or FedEx Ground within two days. Sellers must qualify and meet strict shipping deadlines for the program.

What are the FBA packaging and prep requirements?

Amazon includes a detailed description of packaging and prep requirements for FBA. While the list may seem extensive, it covers each category including loose products, product sets, boxed units, hanger removal, and more. 

Sellers should note that any unit that falls within multiple categories must be prepped according to ALL applicable prep types. For more information about these requirements, log into your Seller Central account and go to the Packaging and Prep Requirements resource page.

These general Amazon FBA prep and packaging requirements can streamline the process of sending inventory to Amazon fulfillment centers. If you don’t follow these requirements, Amazon fulfillment company may refuse, return, or repackage the products sent in at your expense.

A few things to note: 

  • Each unit must have a unique FNSKU that corresponds to a specific product. Variations like size or color require different FNSKUs.
  • Every unit needs an exterior scannable barcode or label.
  • Shipping boxes should have existing unscannable barcodes removed or covered.

What are the FBA shipping and routing requirements?

The requirements include all boxes shipped to Amazon fulfillment centers by small parcel delivery, less than truckload (LTL), or full truckload (FTL) shipping. 

Providing Amazon with box content information helps to improve the management of your inventory once it arrives at an Amazon location and ensures your products will quickly become available for sale. Following packaging requirements also ensures that your shipments arrive undamaged and ready for intake at Amazon’s fulfillment centers.

For a complete list of requirements, sign in to your Seller account and go to the Shipping and Routing Requirements resource page.

Download Your Free Amazon FBA Guide

Is FBA Profitable?

Mastering FBA can be time-consuming and challenging, but it provides a significant competitive advantage over other sellers. For both new and experienced sellers, joining the Amazon FBA program offers a wide range of benefits.

Competitive Shipping and Prime Eligibility

Your FBA products are eligible for free two-day shipping with Amazon Prime, as well as free shipping on eligible orders for all Amazon.com customers.

Focus on Growth

Amazon’s dashboard offers 24/7 access to monitor sales, inventory levels, and restocking needs. With FBA handling shipping details, you can focus on business growth instead of inventory and shipping tasks.

Amazon Equity

Amazon FBA products feature the Prime logo, assuring customers that Amazon manages packing, delivery, customer service, and returns. This ensures quick and reliable order fulfillment.

Cost Effective

With FBA, you pay as you go. Amazon charges sellers only for the storage space they use and the orders Amazon fulfills on their behalf. The cost of shipping is included in a seller’s FBA fees, with no extra charge for the above-mentioned shipping benefits.

Global Sales Growth

FBA benefits aren’t restricted to the U.S. marketplace. Our Amazon seller account management team shows you how to tap into Amazon’s global network to reach customers all over the world.

Reap the Rewards

FBA is not right for every seller, but it typically works very well for those whose business models and selling strategies meet certain criteria. Typical benefits include:

  • Lower fees for properly prepared products
  • Elimination of daily order fulfillment worries
  • Amazon manages most customer service
  • Reduced risk of out-of-stock issues
  • Outsourced storage and fulfillment services
  • Two-day shipping for most products
  • Improved chances to win the Buy Box
  • Increased sales potential
  • Enhanced profitability

Get Started

Unlocking Unlimited FBA Storage – Sales Soar 684% in 3 Months

A leading extruded plastic and rubber manufacturer turned to Awesome Dynamic when their primary retail distributor discontinued their product line. Urgently seeking a new source of revenue, they turned to Amazon’s Fulfilled by Merchant (FBM) program. Skeptical about achieving the desired profits on their own, they contracted with Awesome Dynamic to achieve their goals.

Read More

Your Amazon FBA Consultant Helps You Get Started

  1. Set Up FBA
    Not sure how to sign up for Amazon FBA? If you already have an Amazon Seller account, FBA is simple to add to your existing account. If you don’t have an Amazon Seller account, our team can help you effectively start an FBA business.
  2. Create Your Product Listings
    Add your products to the Amazon catalog one at a time, in bulk, or by integrating your inventory management software with Amazon’s API. This step is only required if you have not already listed a product on Amazon.
  3. Convert Your Products to FBA
    During this process, your items may undergo a hazardous goods (HAZMAT) review. You may need to provide additional documents, such as an SDS or exemption sheet, for Amazon to classify your product. Depending on their evaluation, your product may or may not qualify for Amazon FBA. If not eligible, you can apply for the FBA Dangerous Goods program, allowing limited quantities of items like aerosols and flammables into FBA.
  4. Prep Your Products
    To safely transport your products to customers, they must be correctly prepared for shipping to an FBA fulfillment center. Need Amazon FBA help? We guide you on exactly what you need to confidently ship your products to a fulfillment center.
  5. Ship Your Products to Amazon
    When starting an FBA business or improving operations, creating a thorough shipping plan is crucial. Work with a reliable carrier to ship and track your products to Amazon Fulfillment Centers efficiently. Use Amazon’s powerful online seller tools to manage each step smoothly.
  6. Customers Order, Amazon Delivers
    Every customer ordering your product enjoys efficient, often free shipping provided by Amazon. Their advanced web-to-warehouse picking and sorting system ensures a 5-star shipping experience from purchase to delivery.
  7. Amazon Provides Customer Support
    The perks of Fulfillment by Amazon go beyond product delivery. Amazon’s world-class customer service team handles inquiries, refunds, and returns for your FBA products 24/7.

Amazon FBA Fees and Rates Explained

How much does it cost to start an Amazon FBA business? With this program, Amazon operates its Fulfillment by Amazon (FBA) fees and rates with a “pay-as-you-use” model. 

With FBA, you enjoy access to optional features and services, and flexible rate structures that help you easily manage and grow your business. Your Awesome Dynamic team helps you estimate your FBA fees based on the standard FBA storage and fulfillment fees explained below.

Fulfillment Fees

Fulfillment fees are charged per unit and include picking and packing your orders, shipping and handling, customer service, and product return services. Unit prices vary based on product size (standard or oversized) and weight.

Monthly Storage Fees

Monthly inventory storage is charged per cubic foot. Fees are charged for all units stored in an Amazon Fulfillment Center based on the calendar month and your daily average volume. Like standard fulfillment fees, monthly storage fees vary for standard and oversized products.

Additional Fees*

Additional fees include long-term storage, removal, disposal, labeling (if using Amazon’s labeling service), and prep fees (if using Amazon’s prep service). Watch this video to learn everything you need to know about Amazon FBA fees.

Learn more about FBA fees and FBA labeling.   

* This information is intended to be used and must be used for informational purposes only. Fees may be changed by Amazon at any time.

Improve Your Supply Chain Management

FBA significantly streamlines product distribution, simplifying operations for new sellers and providing existing businesses with a fully optimized supply chain management system.

Partnered Carrier Program

Ship in bulk with a partnered carrier and enjoy discounted rates on inventory pickup and delivery to Amazon Fulfillment Centers.

Multi-Channel Fulfillment

Sell from a third party or your ecommerce site, and Amazon will pick, pack, and ship products directly to your customers.

FBA Prep Service

With FBA Prep Service, Amazon labels, bags, wraps, boxes, and preps your products for shipment.

Additional FBA Options

In addition to the incredible tools and resources mentioned above, Amazon’s FBA program provides specialized services to help you scale your operations without needing extra capital or manpower:

Small and Light

FBA Small and Light helps you cut back on the cost of fulfilling orders for small, low-cost, and lightweight inventory.

Subscribe & Save

Amazon’s FBA Subscribe & Save program allows sellers to offer repeat customers valuable discounts on eligible FBA products.

Make Awesome Dynamic Your Amazon FBA Consultant

The Amazon FBA program helps sellers streamline distribution and boost sales both domestically and internationally. However, busy sellers might find it challenging to navigate FBA products and services alone. That’s where we come in. At Awesome Dynamic, we assist you in integrating Amazon FBA into your business and efficiently managing your FBA account.

Our Amazon FBA services include:

Discovering Whether FBA Is Right for You

Our team determines your Amazon FBA program eligibility and helps you find the right fit for your product and business.

Prime Badge

With our consultation, you can achieve the coveted “Prime badge” for your listings and help boost sales.


We help you track your inventory levels to keep your stock at a healthy level and ensure that your product is always available to your customers.


We develop a personalized plan and strategy for inventory management and restocking.


Our team is here to help you prepare, label, and ship products correctly, ensuring a consistent experience for your customers.

Shipping Options

We determine the most cost-effective way to ship your products to Amazon Fulfillment Centers.


FBA products must pass a 3-foot-drop test, consisting of one drop on each side, and one on a corner. Sellers should verify their product(s) pass this test before shipping it to Amazon fulfillment centers.


We handle the management of your excess inventory, inventory velocity, liquidation, and disposal and removal orders.


Our team assesses packing costs and finds the most efficient packing strategy for your Amazon business.


We calculate FBA fulfillment and storage fees and share how they impact your eCommerce business.

FBA Position

Our team conducts an FBA viability analysis to help you determine your profit margin after FBA fees.


We analyze whether the Amazon FBA program is right for you and, if so, develop a strategy to convert your business to FBA.

Whether you’re launching an FBA business or looking to optimize your existing FBA account, consult our Amazon experts today.

Grab Your Free Consult