Getting found on Amazon comes down to dozens of small optimizations working together across your listing, your advertising, and your brand presence. Use this Amazon seller’s visibility checklist to audit every lever that influences where your products appear in search results and how often shoppers click through. Work through each section below, and keep the infographic at the bottom as a quick reference.
SEO
- Get to know Amazon’s A9 algorithm
- Select the best keywords for your products
- Study your competitors
- Closely monitor your ranking
Images
- Use all available image slots
- Display products against a white background, filling 80% of the frame
- Incorporate informative images and graphics
- Add captivating lifestyle images
- Explain how your product works and how to use it
Copy
- Infuse relevant keywords
- Address common concerns and questions
- Set realistic expectations
- Be engaging, accurate, and informative
Pricing
- Understand your profit margin
- Price competitively
- Aim to win the Buy Box
- Experiment with coupons and discounts
Reviews
- Closely monitor your product listings
- Provide exceptional customer service
- Quickly respond to questions and reviews
- Aim to enroll new products in the Amazon Vine program
Advertising
- Use Amazon Sponsored Product ads to target specific keywords
- Use Amazon Sponsored Display ads to target shoppers who searched for similar products
- Use Amazon Sponsored Brand ads to drive brand awareness
- Use Amazon Video ads to reach new customers
Variations & Bundles
- Create variations to boost sales on similar products
- Increase visibility on new or low-performing products
- Combine sales history to improve organic ranking
- Increase your average order value with bundles
A+ Content & Brand Store
- Create visually appealing content that drives conversions
- Showcase your unique product features and brand identity
- Showcase a collection of your products
- Promote brand consistency and customer loyalty
External Traffic
- Leverage social media to drive traffic to your product listing
- Use newsletters to promote products and direct shoppers to your listing
- Use the Amazon Affiliate program as a free tool to advertise products
- Work with Amazon influencers to expand your reach
Prefer the Visual? Download the Full Checklist
Save or print the complete Amazon Boosting Visibility checklist as a single-page infographic.
