February 8th, 2023
Since 2020, ecommerce has seen an exponential spike in consumers who are ready to skip the traditional brick-and-mortar shopping experience and purchase their favorite products from the comfort of their own homes.
According to a report conducted by the US Department of Commerce Retail Indicator Division, ecommerce sales saw a growth of more than 200% since 2019. Businesses all over the globe are now jumping on board, creating successful third-party ecommerce sites where individual business can sell their own products using popular ecommerce platforms like Shopify.
In this article, we’ll be discussing one of the most successful ventures to grow out of 2020, and how you can partner with Awesome Dynamic to start building your Walmart ecommerce business today.
What is the Walmart eCommerce Platform?
Walmart is, of course, well known for being the titan retail conglomerate, selling anything and everything you could need – from bed sheets and groceries to shoes and makeup, it has it all. Now, it has even more with a burgeoning ecommerce marketplace established in 2020.
Partnering with Shopify, Walmart released the Walmart Marketplace, an online ecommerce platform with a focus on U.S.-based small and medium-sized businesses. There, they could sell an assortment of goods and products right from their door, while also keeping track of important sales metrics and analytics (thanks to Shopify’s key data analytics features).
How Does the Walmart Ecommerce Platform Work?
With a Walmart ecommerce platform, both sellers and buyers are able to utilize Walmart’s trusted reputation and Shopify’s successful platform to create a marketplace that’s built on transparency and fairness.
Sellers will be able to set up shop with zero monthly fees and get access to innovative business solutions, including catalog management, pricing, returns, fulfillment requests, and more! Not only that, Walmart has made it easy for sellers to promote their products using sponsored search ads for greater outreach.
Benefits of Starting an Ecommerce Platform
Wondering if selling on Walmart Marketplace is right for you? Well, there are a few key benefits to selling on Walmart Marketplace that we haven’t mentioned yet, including the optimal consulting services you’ll get from Awesome Dynamic, like our easy-to-digest training sessions, PPC advertising management, visual content execution, and more!
Shop is Open 24/7
Unlike a brick-and-mortar store, your online business is available for consumers to shop at 24/7 365. With this capacity of time, you’re able to provide current and future customers with fresh, new merchandise they don’t have to wait for. Whether they’re at the gym, at work, or scrolling before bed, they have access to your products, any time.
Wide Market Reach
While local stores have the limited reach due to the amount of people who live around the area and reduced hour times, online ecommerce stores have a much higher and stronger outreach. With simple search engine optimization strategies and market research, your products could easily connect to someone thousands of miles away, giving you a higher profit and more expansion opportunities.
Personalized Shopping Experience
One of the benefits of partnering with a credible ecommerce platform like Shopify is that you can completely personalize your Walmart ecommerce platform to match your unique needs and preferences. Customers will enter your store and stay because they value your products and your service, which is something that isn’t always available when you’re, let’s say, operating a retail franchise.
Access to Analytics Tools
With Walmart Marketplace, you get complete access to vital consumer analytics that you can use to update your store, retarget advertisements, or gain better visibility. With a traditional, brick-and-mortar store, these types of services will come at a much higher price and won’t be updated as quickly.
That’s where ecommerce is different; it’s expertly designed to give you the data you need to help support your marketplace.
Minimal Labor Costs
Ask any store owner what costs eat into profits the most; 9/10 will tell you labor costs. Well, with an ecommerce platform, those costs don’t exist or are at the very least, minimal. If you’re the one running it, then you have zero labor costs to contend with. If you have a small team or a professional ecommerce consulting service assisting you, your costs will still be 1/100th of the cost of operating a brick-and-mortar store and paying for daily labor to keep it running.
Build Your Walmart Ecommerce Platform Today with Awesome Dynamic
Walmart has been a trusted name in home goods for decades and now it can be a part of your ecommerce business too! Get the most out of your business by consulting with ecommerce professionals who will help you organize, develop, implement, and grow your business using expert-led strategies we’ve acquired from working with over 250+ accounts.
For questions about Awesome Dynamic or to get started with your Walmart ecommerce platform, please contact us today!