Revenue Driven For Our Clients: $124,268,400

800-238-1811
Amazon ppc consultant to boost your roi.

Amazon PPC Consultant to Boost Your ROI

Turn Ad Spend into Profitable, Defensible Growth

Amazon PPC is the fastest lever to get in front of ready-to-buy shoppers.

Our team builds and manages high-performance campaigns that lower ACoS, lift conversion rate, and compound organic ranking—all inside a transparent, EOS-inspired operating rhythm.

Grab Your Free Consult

Why Amazon PPC?

Visibility Now. Data Forever.

Organic rank takes time. PPC accelerates discovery and feeds the data engine that powers smarter SEO, better listings, and stronger profitability.

What you’ll gain:

  • Increased sales & visibility on page one placements

  • Lower ACoS / stronger ROAS through structured optimization

  • Organic lift as converting ads improve relevance

  • Budget control & clarity with transparent reporting

  • Test-and-learn insights that improve listings and future launches

Our Approach

Deep Understanding

Discovery + audit of your catalog, margins, inventory status, goals, and current ad structure. We align to business outcomes, not clicks.

Outcome-Driven Strategy

Define 90-day targets (ACoS/ROAS, CVR, TACoS, rank on priority terms). Build a full-funnel plan by lifecycle (launch, scale, defend) and seasonality.

Proven Process & Partnership

Weekly changes, negative harvesting, bid & budget pacing, search term mining, and experiment plans. Clear “last week/next week” communication and KPI tracking.

What’s Included in PPC Management

  • Account & Campaign Audit: structure, wasted spend, keyword gaps, neg lists

  • Full-Funnel Buildout: Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display

  • Keyword & ASIN Targeting: research, clustering, match-type strategy, conquest/defense

  • Listing Readiness Gate: title/bullets/media checks before heavy spend (partnering with Listing Optimization, Copywriting, Photography)

  • Bid, Budget & Dayparting Controls: event & season pacing (Prime events, Q4, category peaks)

  • Search Term Mining & Negatives: expand winners, block drains

  • Ranking Plays: strategic push on primary terms to gain/defend organic rank

  • International Support: leverage peaks in other locales when profitable

  • Reporting & Insights: weekly snapshots + 90-day reviews tied to business outcomes

  • Option to Scale to DSP: when audience reach/retargeting is the limiting factor

Sibling service

For upper-funnel reach and advanced retargeting, see DSP Advertising

DSP Advertising

Ad Types We Deploy (and Why)

Sponsored Products

Highest intent, granular control, core sales driver.

Sponsored Brands

Brand awareness, multi-SKU promotion, store traffic.

Sponsored Brands Video

Thumb-stopping mid-funnel impact, strong CTR.

Sponsored Display

Product/interest retargeting, on- and off-Amazon scale.

Targeting, Match Types & Structure

Automatic vs. Manual

Auto to discover; Manual to scale and control

Match Types

  • Broad = widest reach; discovery

  • Phrase = tighter relevance; balance scale/control

  • Exact = highest relevance; rank & efficiency plays

  • Negatives (phrase/exact) = protect budget from irrelevant terms

ASIN Targeting

Conquest competitor pages; defend your own.

Portfolio & Budgeting

Thematic portfolios by goal (launch/scale/defend), channel, and locale.

90-Day PPC Plan (Example Cadence)

Weeks 1–2: Foundation & Testing

Audit, rebuild core structure, listing readiness fixes, seed auto/manual campaigns, conservative bids, baseline reporting

Weeks 3–6: Expand & Optimize

Harvest winners, add exacts, build SB/SBV, launch product & audience SD, add negatives, refine bids/dayparting.

Weeks 7–10: Rank & Defend

Focused pushes on primary terms, ASIN conquest/defense, refine budgets by contribution margin, iterate creatives.

Weeks 11–12: Consolidate & Scale

Cut underperformers, double-down on winners, prep next 90-day plan; consider DSP if reach/retargeting caps growth.

Pricing & Engagement

  • Flexible fees aligned to ad spend and scope (management-only or full account management)

  • Month-to-month transparency — no long-term commitments

  • Clear KPI targets agreed up front; weekly status, monthly strategy reviews

Talk to an Ads Strategist

Proof & Case Studies

Featured image showing illustration matching the meaning of the title 60% Acos Slashed While Boosting Sales

ACoS Slashed by 60% While Boosting Sales

A seller specializing in high-end drawer/cabinet organization systems teamed up with Awesome Dynamic to build a strong presence on Amazon.

Read Case Study
Featured image showing illustration matching the meaning of the title 10x Advertising In 3 Months

10X Brand Sales with Advertising in 3 Months

NEXGEL, a manufacturer of hydrogel products, partnered with Awesome Dynamic to strengthen its Amazon presence and accelerate growth across its

Read Case Study

How We Measure Success

  • Efficiency: ACoS, ROAS, TACoS

  • Conversion: CVR by placement/keyword, Detail Page View-to-Purchase

  • Rank: Organic position on target terms

  • Financials: Contribution margin after ad spend

Best Practices We Follow

Sponsored Products

Prioritize keyword relevance; mine search terms weekly
Set competitive, goal-based bids; protect with negatives

Sponsored Brands / Video

Use compelling headlines, benefit-first copy; iterate creatives
Broad/phrase for scale, exact for core brand terms

Sponsored Display

Retarget product viewers; test category & interest audiences
Use placement controls; align with inventory and price stability

Getting Started

Set Goals

Revenue, ACoS/ROAS, TACoS, rank targets.

Choose Products

In-stock, priced to win Buy Box, retail-ready listings.

Prep Detail Pages

Accurate titles, high-quality images, rich bullets, keyworded copy.

Launch & Learn

Controlled budgets, rapid iteration.

Scale

Shift budget to proven winners, expand into DSP when ready.

Grab Your Free Consult

FAQ’s

Why advertise if we don’t want to waste money?

Because PPC buys high-intent visibility and the data that drives efficient growth. We spend to learn, then scale what works.

Why do campaigns need constant monitoring?

Auctions, competitors, and inventory change daily. Tight feedback loops keep ACoS controlled and momentum up.

What’s the “best” strategy?

The one tied to your 90-day outcomes and margin realities—tested, measured, and iterated weekly.

How do Amazon Ads work?

You bid on keywords/ASINs. When your ad wins the auction and gets clicked, you pay—then we optimize to make every click count.

Which ad types should we run?

We mix SP/SB/SBV/SD based on your goals (launch, scale, defend) and budget, then evolve the mix via performance data.

Testimonials

Awesome Dynamic educates us and helps us understand our business

Angie

Fantastic experience—changes had a direct impact on sales growth

Billy

Valuable insights and execution that moved the needle

Sara
Get Started

Ready to lower ACoS and grow faster—without guesswork?

Book a Strategy Session

Related Services