Amazon & Walmart Seller Resources

Articles to Enhance Your Ecommerce Knowledge

Cracking the Code: How to Dominate the Amazon Buy Box Algorithm and Boost Your Sales!

There are a few foolproof strategies that give you the upper hand you need to succeed. Winning the Amazon Buy Buy is a great place to begin. To get started, you need to understand the Amazon Buy Box algorithm and how to make it work for you.

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The Power of Conversion Rate Optimization – Tips from a Top CRO Agency

Amazon conversion rate optimization (CRO) is the practice of increasing the percentage of visitors that actually complete a sale. Optimizing your CRO makes it easier for you to reach your target audience through keywords, copy, videos, and photos. This, in turn, can contribute to a higher sales rate.

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Amazon Seller Central or Vendor Central: Which Platform is Right for You?

Before you get started,  there is one last decision to make: are you better off selling on Amazon Seller or Vendor Central? While Vendor Central is an invite-only program, if your performance exceeds Amazon’s expectations within the first few months, an invitation may be on its way. Seller Central doesn’t require an invite to get started. Whether you stick to Seller Central or embark on the Vendor Central journey, Amazon is bursting with potential business opportunities for you as a seller.  Not sure which option is right for you? Our team of Amazon experts are here to help you navigate the many features of the Amazon platform no matter which “Central” you choose.

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Mastering A/B Testing with Manage Your Experiments on Amazon

Knowing who you are selling to on Amazon can make the difference between failure and success. Fortunately for sellers, the Amazon Manage Your Experiments Tool can give you the real-time data you need to succeed. Gathering that in-depth information and understanding of what works and what doesn’t allows you to create product listings and advertising strategies targeted to the right audience. Ultimately leading to happy customers and consistent conversions.

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Amazon Lightning Deals: How to Boost Sales in a Flash

Everyone loves a deal. So much in fact, that it’s been proven that discounts and coupons drive sales, recruit new customers, and boost profits. From bundles to BOGO and beyond, ecommerce sellers consistently flock to this foolproof marketing strategy to get an edge on the competition.  While Amazon offers several types of promotions and discounts, the Lightning Deal is one effective way to snag new customers and keep them coming back for more. These limited-time promotions promote a sense of urgency in shoppers who must complete their purchase before the clock runs out. 

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Unleashing the Power of Amazon Product Variations: A Step-by-Step Guide

If you’re an Amazon seller, you know that it takes quite a bit of behind-the-scenes work to get a listing up and running. What seems simple and intuitive to shoppers often requires strategic planning.  Whether your product line consists of 10 products or 100, allowing buyers to preview their options without having to scroll through crowded search results is a great way to improve their shopping experience.

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Maximizing Your Profit: Make Money on Amazon in 2023

In 2023, almost every successful brand you see sells their products on Amazon. From up-and-coming third-party sellers to established companies looking to expand their customer base, the world’s largest online marketplace recruits around 3,700 new sellers every day.  With a staggering track record, 200 million customers worldwide, and a constant influx of new brands popping up on Amazon daily, it may be time to consider whether selling on Amazon can be profitable for you. 

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Unlock the Secrets to Meeting Walmart Marketplace Requirements

How to Sell on Walmart Marketplace To succeed as an ecommerce seller in 2023, you have to think outside the box. It’s more important than ever to get creative, evolve with the times, and branch out in search of new opportunities.  As Olympic gold medalist, Jackie Joyner-Kersee said so concisely, “It's better to look ahead and prepare, than to look back and regret.” 

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Top 10 Amazon Storefront Design Features

Selling on Amazon gives many brands an opportunity they never could’ve dreamt up in the age of malls and small-town storefronts.  With a huge international clientele, convenient shipping options, and a plethora of tools that rope new customers in, success is there for the taking. The challenge lies in standing out and showing the world what your brand is all about through a screen.

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Why Brand Management Should Be Part of Your Sales Strategy

Owning a business is not for the faint of heart. Making that business thrive in a competitive ecommerce market is a challenge. But having the right tools in your arsenal can make all the difference.  As an ecommerce entrepreneur, not only do you need the right tools and resources at your disposal but you should be dedicated, persistent, and have the willingness to learn and grow. It’s also not a bad idea to have a qualified Amazon brand management agency by your side to achieve that high level of success you desire.

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What is the Walmart Ecommerce Platform?

Since 2020, ecommerce has seen an exponential spike in consumers who are ready to skip the traditional brick-and-mortar shopping experience and purchase their favorite products from the comfort of their own homes.  According to a report conducted by the US Department of Commerce Retail Indicator Division, ecommerce sales saw a growth of more than 200% since 2019. Businesses all over the globe are now jumping on board, creating successful third-party ecommerce sites where individual business can sell their own products using popular ecommerce platforms like Shopify. 

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How to Efficiently Run Micro-Influencer Campaigns to Drive Amazon Sales

Guest Post by Stack Influence If you’re an in-house expert in charge of running Amazon micro-influencer campaigns at your company, you can probably relate to this GIF: Some of your responsibilities may include: Finding the right influencers. Communicating campaign requirements. Answering support questions. Shipping products to your influencers. Ensuring promotion completion. Tracking campaign metrics. And ... How to Efficiently Run Micro-Influencer Campaigns to Drive Amazon Sales

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