Amazon & Walmart Seller Resources

Articles to Enhance Your Ecommerce Knowledge

Creating a Successful Amazon Sales Funnel

The ecommerce sales funnel is a visual representation of the customer journey from beginning to end. While some shoppers may get lost along the way, with a strategic approach, sellers can convert passive browsers into loyal and lucrative repeat customers.

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What To Do About Three Common Amazon Listing Issues

Guest Post from our friends at eComEngine. Competition on Amazon is fierce. Hijackers, search suppression, and other changes can threaten your sales and the health of your business. Your Amazon listings are invaluable. Getting shoppers to add your products to their carts is no small feat. Listing issues can cause you to lose sales momentum and experience a decline in Amazon’s search rankings. Protecting your listings is a crucial aspect of managing your Amazon business.

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Tracking Amazon Trends in 2023

Here are the top five Amazon seller trends to follow. It is crucial to dig into the platform’s Best Seller’s list and tap into the the current interests and preferences of Amazon shoppers.

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Sell More with Amazon Product Marketing

Even Amazon’s most popular products need a little boost from time to time. With a wide range of options displayed in the platform's infinite search results, it may be challenging to attract interested shoppers to your product page. The good news is that if you’re selling on Amazon, there are a wide variety of ecommerce marketing tools you can use to boost brand awareness and promote your products. Businesses of all sizes can capitalize on customer insights and promotional strategies to effectively reach their target audience.

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Turning Deals into Dollars During Amazon Big Deal Days

For Prime members, nothing triggers the “Buy Now” response quite like an Amazon shopping event. Amazon continuously finds new ways to appeal to its ever-growing customer base with special deals and steep discounts that attract shoppers in droves.

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Tips for Amazon Holiday PPC Success

To take advantage of the increase in shopper spending and boost end-of-year profits, it is essential for sellers to closely monitor two critical areas: PPC advertising and inventory. PPC advertising drives customer traffic and engagement while maintaining adequate inventory ensures that you can hold up your end of the bargain.

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The Power of Walmart Connect for Sellers

Advertising as an incredibly effective way to garner the attention of the masses in this ever-evolving, endlessly competitive ecommerce landscape. With digital advertising increasing brand awareness by 80%, it’s crucial for sellers to create a strategic promotional strategy to engage shoppers. Now with Walmart Connect, reaching the right audience has never been easier.

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The Seller’s Guide to Amazon A+ Content

With a diverse range of brand building tools at their disposal, sellers have an important role to play in their own growth. A+ Content is an incredibly effective way to broaden your customer base and distinguish yourself from your competitors. By incorporating A+ Content into your brand building strategy, you can increase the perceived value of your products and boost revenue by up to 10%.

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Boost Sales with Amazon Brand Tailored Promotions

Amazon offers a variety of free tools to help sellers reach customers who are likely to complete a purchase. With the help of Amazon’s new Brand Tailored Promotions, you can give loyal customers exceptional deals that showcase your unique value and strengthen brand recognition. 

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How to Prepare for Amazon Q4: Amazon Seller Tips

As the holiday shopping season approaches, it’s time for Amazon sellers to prepare for the most profitable quarter of the year. From stocking inventory to optimizing product listings and strategizing ad campaigns, now is the time to rally your team and craft a solid plan that guarantees your success. To prepare for Amazon Q4, it’s crucial to be proactive in your preparations.

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How to Improve Your Amazon Best Sellers Rank & Sales

It can be perplexing for sellers to identify their place in Amazon’s vast market. Amazon Best Sellers Rank (BSR) provides insight into a seller's product performance in comparison to competitors. This valuable data can be seen on the product detail page, indicating the amount of sales your product generates hourly.

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Strengthen Sales with the Amazon Influencer Program

If you’re selling on Amazon, you’ve probably noticed your peers and competitors leveraging influencer marketing to grow their brand. When a business collaborates with an influencer, they evaluate and endorse their products to increase visibility, customer loyalty, and conversion rates.

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