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Tips for Amazon Holiday PPC Success

Amazon Holiday PPC Success | In the Know The retail giant Amazon has become more and more ingrained in our holiday celebrations each year and 2021 looks no different. Amazon sellers are inundated with tips, tricks and tools to help them capitalize on increased shopper spending and boost their end-of-year profits.  During the fourth quarter ... Tips for Amazon Holiday PPC Success

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Q4 Amazon Tips to Boost Holiday Sales

It’s almost that time of the year again – the leaves are changing colors, the annual pumpkin spice craze has started again at your local Starbucks, and brick-and-mortar stores are putting up their best holiday decorations. It may come as no surprise, but the 2021 holiday season will look a bit different than past years, ... Q4 Amazon Tips to Boost Holiday Sales

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Tracking New vs. Brand Loyal Customers with New-to-Brand Metrics

How effective are your advertising campaign efforts? Are your campaigns driving more new customers to your brand, or are you having more repeat purchases? This information can play a valuable role when deciding your next steps for advertising and how to engage best with your customers. New Amazon Metrics for Advertisers Amazon is continuously working ... Tracking New vs. Brand Loyal Customers with New-to-Brand Metrics

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Amazon FBA Guide: For Beginners

If you are immersed in the competitive and fast-paced world of eCommerce, then you may find Amazon FBA is something that gets your attention. With this Amazon FBA guide, we’ll identify what Amazon FBA is and how it can help you to better manage your eCommerce business. Amazon wants to provided a wide variety of ... Amazon FBA Guide: For Beginners

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Convert Browsers to Buyers: Amazon Product Videos

It is no secret that eye-catching images and dynamic visual content is pivotal for any eCommerce business in order to convert browsers into buyers. This is why we are excited to announce that Amazon now allows all brand-registered Amazon sellers in the United States to add product videos to their listings. Needless to say, the ... Convert Browsers to Buyers: Amazon Product Videos

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Return on Ad Spend (RoAS): Your Go-to Amazon Advertising Metric

RoAS- Return on Ad Spend As the Amazon marketplace continues to grow and thrive, it is nearly impossible for sellers to break through the clutter without investing in advertising. Amazon PPC advertising is a great tool to help sellers grow awareness of their brand and reach shoppers searching for products like theirs. Once you take ... Return on Ad Spend (RoAS): Your Go-to Amazon Advertising Metric

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Selling Private Label Products on Amazon

As the Amazon marketplace grows, it is offering sellers more and more creative ways to build their business and market a wide variety of products. One of these initiatives is the option to sell private-label products on Amazon. This category on Amazon is attractive as a business strategy. Many online sellers are diving into the ... Selling Private Label Products on Amazon

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Amazon Unveils Brand Referral Bonus Program

It is no secret that Amazon Advertising is becoming increasingly competitive, with brands and retailers investing more time and money than ever into their ad budgets and strategies to optimize their brand reach. In Amazon’s continued effort to help brands succeed, they have launched the Brand Referral Bonus program. This program can help you delight ... Amazon Unveils Brand Referral Bonus Program

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Amazon Shipping: FBA Alternatives

Guest Post By Phyllis Jackson, Ware2Go For many Amazon sellers first starting out, enrolling in Fulfillment by Amazon (FBA) for order fulfillment is a no-brainer. Amazon’s vast fulfillment network is fast and efficient, and for products that fit into their ideal product profile (small, lightweight, relatively inexpensive, and without any unique handling requirements) FBA has ... Amazon Shipping: FBA Alternatives

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How to Refocus Your Back to School Selling Strategy on Amazon

Now is the time to optimize your back-to-school selling strategy on Amazon to reach parents and students. For many consumers, Prime Day (which occurred in June this year) kicks off the back-to-school selling season with many people looking to stock up on supplies and electronics. Take advantage of what consumers are in need of as ... How to Refocus Your Back to School Selling Strategy on Amazon

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Incentive for Frustration Free Packaging and Ships in Own Container

What is Frustration-Free Packaging? According to Amazon, Frustration-Free Packaging (FFP) is packaging that is specifically designed to be unpacked with minimal hassle while reducing and minimizing waste. Standard packaging typically uses cardboard and plastic materials in excess, which contributes to more material piling up in landfills. To counteract this, Amazon is promoting an incentive for ... Incentive for Frustration Free Packaging and Ships in Own Container

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5 Best Amazon Q4 Marketing Strategies

Amazon Q4 Marketing Tactics It’s important to constantly learn and grow. We can take what we learned from selling before COVID, during, and also from the most recent Prime Day to explore the best options moving forward into Q4. Your Amazon Q4 marketing plan needs to be strategic and strong. There is a vast amount ... 5 Best Amazon Q4 Marketing Strategies

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