What is the best PPC strategy?

For Amazon PPC ads, opt for a steady approach by setting goals, thoughtfully selecting the products you want to promote, and considering the audience you want to appeal to. Once you have a PPC strategy in place, optimize your product listings with valuable keywords, informative copy, and high-quality images. It's important to continually monitor your campaign performance. Many sellers find that hiring an Amazon consulting agency is helpful for campaign management and growth.