Depending on your selling platforms and campaign types, we may track any or all of the following ad metrics:
- Click-Through Rate (CTR)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Cost per Acquisition (CPA)
- Revenue and Sales
- Average Order Value (AOV)
- Shopping Cart Abandonment Rate
- Click-to-Open Rate (CTOR
- Ad Position
- Quality Score