What metrics do you track to measure the success of ecommerce advertising campaigns?

Depending on your selling platforms and campaign types, we may track any or all of the following ad metrics:

  • Click-Through Rate (CTR)
  • Conversion Rate
  • Return on Ad Spend (ROAS)
  • Cost per Acquisition (CPA)
  • Revenue and Sales
  • Average Order Value (AOV)
  • Shopping Cart Abandonment Rate
  • Click-to-Open Rate (CTOR
  • Ad Position
  • Quality Score