Amazon Global Selling

Amazon Global Selling | Expand your Sales

Extending your reach to markets outside the United States can have a powerful effect on your business. Whether you are familiar with international selling or have never done business across borders, Amazon makes global selling easy. At Awesome Dynamic, we can help you navigate the world of Amazon Global Selling to determine whether or not expanding your sales is best for your business.  

Should I Sell Internationally?

Amazon Global Selling offers several clear advantages, most notably:

  1. Leverages the power of Amazon's trusted, global brand to boost your international sales
  2. Grows your business by reaching millions of new customers via Amazon international marketplaces
  3. Improves your cash flow and reduces low sales periods by taking advantage of peak seasons in other countries

While these benefits may make Amazon Global Selling seem like a no-brainer, it’s important to keep in mind that each of Amazon’s 12 international marketplaces has their own barriers. Despite these obstacles, the benefits of cross-border commerce outweigh the startup costs for most businesses. Check out our full Amazon Global Selling guide today!

Amazon Global Selling Road To Success

How Does Amazon Global Selling Work?

In just four simple steps, you can set your business up for international selling success.

     1. Choose what and where you want to sell

It’s important to understand the selling landscape of each potential marketplace before deciding where you want to conduct business and what products you want to offer. Consider factors like local taxes and regulations before investing in any international marketplace. Our team can work with Amazon to help provide you with customized recommendations based on the items you already sell, product type reviews and sales of similar items.

     2. Register your account and list products

After you have a thorough understanding of the taxes and regulations in the international marketplaces of your choosing, it’s time to start selling. But before you can conduct business, you must create a Seller Central account in those marketplaces. This is the case even if you have an existing seller account in another Amazon marketplace. If you are already registered to sell in Brazil, for example, you’ll need to create a new Seller Central account in order to sell in, say, Japan. The exception to this is if you already have an account in a European marketplace and want to do business elsewhere in Europe. Thanks to Amazon’s unified accounts for European marketplaces, you can sell across Europe from a single Seller Central account.

      3. Start shipping and fulfilling orders

Efficient order fulfillment is a critical component of customer satisfaction. Understanding the nuances of international shipping and fulfillment in different international marketplaces is essential to your success. This includes factors like shipping costs, time and requirements. Want to simplify the process and hand off order fulfillment to someone else? In available marketplaces, our team can help set you up with international Fulfillment by Amazon (FBA). With the help of Amazon fulfillment services, you can quickly get products to customers across the globe.

     4. Keep up with customer service and returns

Once your orders are complete, it is important to quickly address any complaints, product issues or returns submitted by your customers. You can either handle customer service yourself or have Amazon do the work for you. Using your Global Sales Summary you can review your sales, orders and buyer messages from all of your marketplaces all in one place.

Experience the Power of Truly Global Sales

Amazon has more global influence than most companies can ever dream of accomplishing. By taking advantage of Amazon’s ever-growing consumer base and state-of-the-art international logistics capabilities, sellers have the potential to reach hundreds of millions of new customers.

  • Access 13 marketplaces
  • Stock inventory in 175+ fulfillment centers
  • Reach loyal Amazon customers in 180+ countries
  • Sell within 30+ product categories
Amazon Global Sales Thirteen Markeplaces

Amazon Marketplaces by Region

The Americas








This is one of the easier countries to enter.Taxes can be complicated if selling FBA.
Seller Support is available in English.Taxes can be complicated if selling FBA.
UK can be used as a gateway for the rest of Europe (Pan-European FBA).Businesses need a tax ID / business license to
sell FBA from within the country.
Germany can be used as a gateway for the rest of Europe (Pan-European FBA).Businesses need a tax ID / business license to
sell FBA from within the country.
France can be used as a gateway for the rest of Europe (Pan-European FBA).Businesses need a tax ID / business license to
sell FBA from within the country.
Italy can be used as a gateway for the rest of Europe (Pan-European FBA).Businesses need a tax ID / business license to
sell FBA from within the country.
Spain can be used as a gateway for the rest of Europe (Pan-European FBA).Businesses need a tax ID / business license to
sell FBA from within the country.
A population of 127 million, and the 3rd largest economy in the world, this marketplace grants access to millions of customers. As a trusted brand and a proven high volume e-commerce marketplace in Japan, Amazon receives 17 million unique PC visitors and 30 million unique Mobile visitors.Sellers will need an importer of record.
China is home to 649M internet shoppers and is the world’s largest e-commerce market by value. Today, cross-border e-commerce represents one of the most dynamic driving forces of China’s e-commerce development.A trademark or authorization is necessary to sell in China.
Population size provides a large audience to sellers.Only available to sell in India with an invitation.
It’s a new marketplace with low competition. Australian shoppers can only purchase products through the Australian Amazon website, which has about a tenth of the range of products as the U.S. site.This is a new marketplace and FBA just got started.
A new marketplace with low competition.There are limited categories available and no FBA.

2NEW MARKETPLACE               

Amazon Global Selling | Let Us Help

As you can see, there is a lot to do and consider when deciding whether or not to expand your business globally. But, luckily, you don’t have to go at it alone. We have Amazon consultants standing by to help you weigh the pros and cons of each international marketplace, choose where and what to sell, set up your Seller Central account and manage your account once you start selling.

How do I register for an account and list my products?

  • Assess Amazon seller account options
  • Research the registration requirements of each international marketplace  
  • Establish a preferred payment method
  • Create an account for each marketplace you want to sell in
  • Select a listing tool and list your products


How do I handle order fulfillment and ongoing account management?

  • Fulfill orders in compliance with local regulations and requirements
  • Provide timely customer support in the local language
  • Handle all returns in compliance with Amazon’s returns policy
Fulfillment by Amazon
  • Ship your inventory to an Amazon fulfillment center
  • Handle all non-fulfillment customer questions and leave returns and fulfillment queries to FBA

Your Checklist for Global Domination

Amazon provides a handy checklist for successful international business which we use as a guide when coordinating your global sales. We cover the basics below, but you can download the complete checklist here.

Amazon Global Selling Dominate
Amazon Global Selling Starting

Get Started with Amazon Global Selling

If you’re interested in setting up an international Amazon Seller Central account, or simply want to learn more about Amazon global selling, we can set up a free consultation to answer your questions and learn more about your business.

From there, we’ll work with you to understand your product, determine your target audience, and discuss whether or not international business makes sense for your company. We will then recommend which of our services fit your needs and use this information to create a formal estimate for your approval. Our Amazon consultant team is ready to answer any of your questions or concerns!