Amazon Unveils Brand Referral Bonus Program

September 11th, 2021

It is no secret that Amazon Advertising is becoming increasingly competitive, with brands and retailers investing more time and money than ever into their ad budgets and strategies to optimize their brand reach.

In Amazon’s continued effort to help brands succeed, they have launched the Brand Referral Bonus program. This program can help you delight more customers by aiming to accelerate your growth, save money, and improve the efficiency of your off-Amazon marketing efforts.

As a member of the Brand Referral Bonus program, you can earn a bonus, averaging 10% of product sales, driven by your non-Amazon marketing efforts. The more traffic you bring, the more opportunities you have to earn a bonus. The bonus is provided as a credit on your referral fees.

An additional incentive, Amazon is offering the same referral bonus for purchases from your product catalog up to 14 days after a customer clicked on the ad.

To join the Brand Referral Bonus program, click here. You will need to log into your seller account first.

What Are The Benefits of Joining the Brand Referral Bonus Program?

Accelerate Growth

Help accelerate your growth and improve the efficiency of your non-Amazon marketing and advertising campaigns that drive your referral traffic to Amazon.

Earn a Bonus

Save money by receiving bonuses that average 10% of sales from traffic you have driven to Amazon.

Improve Advertising Efficiency

Improve advertising efficiency by receiving the same bonus for customer purchases of additional products from your brand up to 14 days after they click the ad.

All sellers are able to enroll in the Amazon Associates program to earn and monetize their traffic with up to a 10% commission on purchases brought in by their marketing efforts.

eCommerce is Evolving, So Should Your Marketing

Every day, there is more and more eCommerce competition

Because the eCommerce market is getting increasingly competitive each day, driving other sources of traffic might be worth considering. ECommerce platforms such as Walmart, Ebay, Shopify, and Target are big players when it comes to online sales and the trend won’t be stopping anytime soon. To stay competitive in an ever expanding market, sellers need to be smart about their marketing efforts in order to drive sellers to their brand and products through different channels.

Access to Amazon’s large client base

The truth is that Amazon continues to hold a large portion of the market when it comes to U.S. eCommerce customers. Amazon has been extremely successful at building a reputation to get users to buy from them specifically, but it is usually not in the marketplace where clients engage with a brand. The Brand Referral Bonus program could be a potential way for users to buy from Amazon with the option to engage with your brand elsewhere, off of Amazon.

More to Consider

  • The program makes your marketing efforts more efficient and can accelerate and encourage additional growth by driving traffic directly from advertising campaigns outside Amazon.
  • You’ll get paid! Bonuses are typically 10% from the sales successfully driven from outside traffic to Amazon.
  • You will get the chance to receive the exact same bonus for sales of other products for 14 days after the customer's first click on the ad.
  • While bonuses vary, you reap the reward. If there is a drop to 5% from 7.14% in the referral fee for consumer electronics and a maximum of 30% on offer for Amazon devices (which have a referral fee of 45.9%). At the end of the day, you can get more than the average 10%, depending on the products you sell.

Amazon’s Brand Referral Bonus program is a new and exciting opportunity for brands that have listings on their platforms. With the Brand Referral Bonus program, brands are encouraged to direct more traffic from channels outside of Amazon. This means that more and more Amazon sellers will consider this initiative as part of their overall marketing strategy both on and off Amazon.

Are you ready to expand your marketing efforts on and outside of Amazon? We're here to offer guidance and solutions. Schedule your free consultation today, 800.238.1811 or click here.