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Return on Ad Spend (RoAS): Your Go-to Amazon Advertising Metric

RoAS- Return on Ad Spend As the Amazon marketplace continues to grow and thrive, it is nearly impossible for sellers to break through the clutter without investing in advertising. Amazon PPC advertising is a great tool to help sellers grow awareness of their brand and reach shoppers searching for products like theirs. Once you take ... Return on Ad Spend (RoAS): Your Go-to Amazon Advertising Metric

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Selling Private Label Products on Amazon

As the Amazon marketplace grows, it is offering sellers more and more creative ways to build their business and market a wide variety of products. One of these initiatives is the option to sell private-label products on Amazon. This category on Amazon is attractive as a business strategy. Many online sellers are diving into the ... Selling Private Label Products on Amazon

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Amazon Unveils Brand Referral Bonus Program

It is no secret that Amazon Advertising is becoming increasingly competitive, with brands and retailers investing more time and money than ever into their ad budgets and strategies to optimize their brand reach. In Amazon’s continued effort to help brands succeed, they have launched the Brand Referral Bonus program. This program can help you delight ... Amazon Unveils Brand Referral Bonus Program

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Amazon Shipping: FBA Alternatives

Guest Post By Phyllis Jackson, Ware2Go For many Amazon sellers first starting out, enrolling in Fulfillment by Amazon (FBA) for order fulfillment is a no-brainer. Amazon’s vast fulfillment network is fast and efficient, and for products that fit into their ideal product profile (small, lightweight, relatively inexpensive, and without any unique handling requirements) FBA has ... Amazon Shipping: FBA Alternatives

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How to Refocus Your Back to School Selling Strategy on Amazon

Now is the time to optimize your back-to-school selling strategy on Amazon to reach parents and students. For many consumers, Prime Day (which occurred in June this year) kicks off the back-to-school selling season with many people looking to stock up on supplies and electronics. Take advantage of what consumers are in need of as ... How to Refocus Your Back to School Selling Strategy on Amazon

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Incentive for Frustration Free Packaging and Ships in Own Container

What is Frustration-Free Packaging? According to Amazon, Frustration-Free Packaging (FFP) is packaging that is specifically designed to be unpacked with minimal hassle while reducing and minimizing waste. Standard packaging typically uses cardboard and plastic materials in excess, which contributes to more material piling up in landfills. To counteract this, Amazon is promoting an incentive for ... Incentive for Frustration Free Packaging and Ships in Own Container

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5 Best Amazon Q4 Marketing Strategies

Amazon Q4 Marketing Tactics It’s important to constantly learn and grow. We can take what we learned from selling before COVID, during, and also from the most recent Prime Day to explore the best options moving forward into Q4. Your Amazon Q4 marketing plan needs to be strategic and strong. There is a vast amount ... 5 Best Amazon Q4 Marketing Strategies

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A Look Inside Amazon’s Vine Program

Helping Seller Central Get Reviews You may have heard about Amazon Vine, but what is the program all about? Never fear! Your favorite Amazon experts are here to answer all of your burning questions. Read on to learn more about the Amazon Vine review program How Does the Amazon Vine Program Work? The Amazon Vine ... A Look Inside Amazon’s Vine Program

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Most Overlooked Content Optimization Opportunities

What is Amazon Content Optimization? Amazon Content Optimization is the process of improving your product detail pages with keywords, strategic copywriting, image creation and reviews in order to achieve greater conversions. Not only are you making sure your product page is stronger with valuable content, you are also building confidence in your brand that is ... Most Overlooked Content Optimization Opportunities

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All About Amazon’s Manage Customer Engagement Program

Manage Your Customer Engagement (MYCE) is a new program that Amazon launched which allows brands to send out marketing emails directly to their Amazon customers. As Amazon continues to grow worldwide, the demand for more brand experiences has also grown. MYCE is intended to help increase the ability for customers to follow and engage with ... All About Amazon’s Manage Customer Engagement Program

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How to Achieve Higher Product Ranking on Amazon

As an eCommerce business, one of the skills that you will need to learn (and how to master!) is Amazon SEO in order to help improve your product ranking on Amazon. This essential part of any optimized listing can help move your product ranking on Amazon. What does this mean for your business and sales? ... How to Achieve Higher Product Ranking on Amazon

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Amazon Marketing in 2021: The Key to a Successful Strategy

Amazon Marketing 2021 Amazon Marketing in 2021 is a key component of your business strategy. The eCommerce leader is a magnet for consumers but also for more business-minded people, like yourself. How are you going to stand out? What Are Shoppers Looking For? Knowing your audience helps you more effectively identify where you should place ... Amazon Marketing in 2021: The Key to a Successful Strategy

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