How to Sell Internationally on Amazon

It is no secret that increasing your business to reach the international consumer can give your business the boost it needs to succeed. With Amazon’s constant expansion to more and more countries outside of the USA, choosing to sell internationally is a smart move for many sellers.

Amazon makes the process easier by taking care of shipping and customer service through FBA. They also allow you to enter a market quickly, without having to spend a lot of effort in building trust.

The Amazon brand paves the way for global sales.


2021 Changes for International Amazon FBM (Seller-Fulfilled Orders)

Starting May 25, 2021, sellers who fulfill customer orders in the US from a country outside of the US, must provide a valid US return address (for items under $25). This address will be used by Amazon to generate the prepaid return labels for customers on eligible return requests.

If a US return address is not provided, Amazon will issue the customer a refund if the item is under $25, without requiring the product to be returned (Returnless Refund).

If the item is over $25, you still have the option of providing a prepaid international return shipping label or offering a Returnless Refund.


Expand Your Sales with Amazon Global Selling

Extending your reach to markets outside the United States can give your Amazon business the boost that it needs to thrive on the platform. Whether you are familiar with international selling or have never done business across borders before, Amazon strives to make global selling easy.

At Awesome Dynamic, we can help you navigate the world of Amazon Global Selling to determine whether or not expanding your sales to international markets is a smart strategy for your business. Let’s connect.


Why You Should Consider Selling Internationally on Amazon

Amazon Global Selling offers several clear advantages, most notably:

  1. Leverages the power of Amazon's trusted, global brand to boost your international sales
  2. Grows your business by reaching millions of new customers via Amazon international marketplaces
  3. Improves your cash flow and reduces low sales periods by taking advantage of peak seasons in other countries

While these benefits may make Amazon Global Selling seem like a no-brainer, it’s important to keep in mind that each of Amazon’s 12 international marketplaces has their own barriers.

Despite these obstacles, the benefits of cross-border commerce outweigh the startup costs for most businesses. Check out our full Amazon Global Selling guide today!


Amazon Global Marketplaces

Europe:

Asia

North America

You will need an individual seller account for each country – with an exception of Unified accounts for the following marketplaces:

  • Europe (UK, France, Germany, Spain, and Italy)
  • North America (Canada, Mexico, and the U.S.)

Once you have signed up in one of these online marketplaces, you will gain automatic access to all the other countries that are included in your Unified Account.


How to Create an International Listing on Amazon

Good news! Creating an international listing does not differ from creating any other Amazon product listing, and the same process can be followed.

Amazon offers a special tool called “Build International Listings”, which is one of the smartest and most efficient ways to manage your catalog across all marketplaces.

When you link your products between your native marketplace and global marketplaces, this feature can help you create listings instantly, reflect pricing changes automatically from your native marketplace, and can monitor fluctuations in the exchange rates.

If your product is new to the Amazon catalog, then you will have to create a brand new product listing.

On the other hand, if you already have existing product listings, then you can simply create your international listing using those attributes.

Additionally, if you have a robust product catalog, you can create product listings in bulk by uploading via a flat file onto any of Amazon’s marketplaces.


If you are curious about expanding your reach into global markets
but would like to have more expertise on your side, let’s chat.

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