Amazon Storefronts Showcase Your Brand
Businesses selling products on Amazon benefit from having a storefront. An Amazon store is a page designed for brands in the Amazon marketplace. This personalized web page provides one central spot for customers to find more information about the brand and products sold by that brand. It’s possible to have multiple pages within the storefront to help organize the information being shared. An additional benefit is that an Amazon store can be advertised on and off Amazon. For businesses looking to grow their Amazon sales, an Amazon storefront is an excellent resource.
Benefits of Creating an Amazon Store
An Amazon storefront focus' on brands and allowing businesses to grow their brand image within the pages of Amazon. They can be customized with personalized pictures, videos and text, and can feature a handpicked list of products to showcase additional popular products that the brand has to offer. An Amazon store also makes it easy to add in social media links to help customers share the storefront with others who might like it as well. Amazon storefronts can help drive more traffic, enabling the business to sell more products. Additionally they offer ways to track metrics to see what is working and what can be improved.
How to Get Started
Amazon storefronts have a few requirements before they can be set up. Businesses will need to have a professional seller account and a registered brand. The professional seller account is designed to help eliminate counterfeiting and to stop sellers from creating multiple accounts. A registered brand is one that is registered through the Amazon Brand Registry. Registering your brand offers tools to help enhance the brand’s image on Amazon and protect the brand throughout Amazon. An Amazon Store Consultant can help with both of these as well as with setting up the storefront once the business is eligible.
Customize the Amazon Store
Once the storefront is created, it's ready to be customized. The storefront will have a unique URL with your brand name in it. The design can be customized with the Store Builder widgets/templates from Amazon. In most cases, businesses can have the storefront set up in just a few minutes, though it can take up to 72 hours before the page is live. The overall set up is rather simple and the widgets allow for an easy way to drag and drop sections for text, images and video
to your personal storefront. While the concept is simple and can be easy, help may be desired to achieve a more branded look and feel. Remember, the goal of the storefront is to educate and drive more traffic to your listings and ultimately turn that view into a sale.
Start Promoting the Amazon Storefront
Once a storefront has been created, it can be promoted both on and off Amazon. Sponsored Brand Ads can be used to market the store on Amazon as well as a brand byline on product pages. Off Amazon, the unique URL can be shared on social media accounts, or the link can be added to any communication with customers, like emails. An Amazon Store Consultant can help promote the brand and products in order to establish a stronger traffic flow.