FAQs
We have answers to all your major online selling questions for Amazon, Walmart, and Shopify | Schedule Your Free Consult Today
🛠 Listing Optimization & SEO
Q: How do I write the perfect product title?
A: Use your main keywords, brand, and top features. Keep it natural and easy to read — keyword stuffing hurts conversions.
Q: What keywords should I target?
A: Focus on relevant high- and mid-volume terms, plus long-tail variations. Look at what competitors rank for, then test.
Q: How do I improve my organic ranking?
A: Drive traffic with PPC, optimize listings around high-converting keywords, and keep your conversion rate healthy.
Q: How do I increase conversion rate?
A: Better images, clear benefits in bullets, competitive pricing, and strong social proof (reviews).
📈 Advertising (PPC / TACoS / ACoS)
Q: How do I lower my ACoS/TACoS?
A: Cut wasted spend, move budget into proven keywords, and balance ad sales with organic sales growth.
Q: What’s the best PPC campaign structure?
A: Start broad (auto + broad match) to gather data, then refine into manual exact/phrase campaigns with winners.
Q: Should I use automatic or manual campaigns?
A: Use both. Auto for discovery, manual for control and scaling.
Q: How much should I spend on ads when launching?
A: Enough to gain visibility and data quickly — usually 20–30% of projected monthly revenue for the first month.
🚀 Product Launch & Growth
Q: What’s the best launch strategy?
A: Competitive pricing, aggressive PPC, Vine reviews, and consistent traffic from external channels if available.
Q: How do I get reviews without breaking rules?
A: Enroll in Vine, use “Request a Review” button, and keep packaging inserts neutral (no incentives).
Q: Should I enroll in Subscribe & Save or Vine?
A: Vine helps with early reviews; Subscribe & Save works once you have consistent repeat buyers.
Q: How do I drive external traffic to Amazon?
A: Use Google Ads, influencers, and social channels. Pair with Amazon Attribution so you know what converts.
💸 Pricing & Profitability
Q: How do I price my product competitively but profitably?
A: Look at competitor pricing, add up all costs (FBA + ads + shipping), then build in a margin target (usually 20–30%).
Q: What’s my breakeven ACoS/TACoS?
A: Breakeven ACoS = (profit ÷ sale price) × 100. If you’re over, you’re losing money.
Q: How do I calculate my margins with FBA fees?
A: Use Amazon’s FBA calculator — don’t forget shipping into FBA and advertising spend.
Q: How do I handle fee increases?
A: Revisit pricing quarterly, optimize packaging/dimensions, and test raising prices in small increments.
📦 Operations & Logistics
Q: What’s the difference between FBA and FBM?
A: FBA = Amazon handles storage, shipping, customer service, and returns (higher fees, but more Buy Box wins). FBM = you handle fulfillment (lower fees, more control, more work).
Q: How do I fix stranded or suppressed inventory?
A: Check stranded inventory reports, resolve listing issues (keywords, images, compliance), and relist quickly.
Q: What’s the best way to forecast demand?
A: Use historical sales + seasonality + competitor trends. Aim to stay in stock but avoid long-term storage fees.
Q: How do I handle returns efficiently?
A: With FBA, Amazon manages it. With FBM, set up a clear, fast returns process and monitor return reasons for product improvements.
📝 Compliance & Policy
Q: What do I do if my account or listing is suspended?
A: Identify the root cause, write a Plan of Action (root cause + corrective + preventive steps), and keep it professional.
Q: How do I write a Plan of Action for Amazon?
A: Be clear, concise, and structured: 1) Root cause, 2) Immediate fix, 3) Long-term solution. Avoid emotion.
Q: What’s the policy around inserts and asking for reviews?
A: Inserts are fine if neutral (e.g., “We’d love your feedback”). Never ask for “positive” reviews or offer incentives.
Q: How do I stay compliant with restricted products?
A: Check Amazon’s restricted products list often — it changes. Get approval early if your category requires it.
🌎 Expansion & Scaling
Q: How do I sell internationally?
A: Start with a single marketplace (often Canada/UK), handle VAT and compliance early, and localize your listings.
Q: How do I handle VAT/taxes in Europe?
A: Register for VAT where required, file regularly, and consider a tax automation service.
Q: Should I use Amazon Global Logistics?
A: Yes, if you need integrated shipping into multiple marketplaces. No, if you already have strong freight partners.
Q: What’s the best way to expand beyond Amazon?
A: Build DTC via Shopify, then layer in channels like Walmart, eBay, and Google Shopping for diversification.
💬 Customer Service Solutions
Q: What does Amazon customer service include?
A: Managing buyer messages, returns, refunds, replacements, and quickly resolving negative feedback.
Q: Why is Amazon customer service so important?
A: Fast, accurate responses boost ratings, win the Buy Box, and build trust with Amazon and customers.
Q: Can you manage customer messages for me?
A: Yes! We handle inquiries, order issues, and product questions so you can focus on growth.
Q: How do returns affect my Amazon account?
A: Poor return handling hurts metrics and reputation. Quick, friendly returns protect account health and customer loyalty.
🎨 Creative Content
Q: How does A+ Content impact sales?
A: A+ can increase conversions by 3–10% by adding visuals, charts, and brand messaging that build trust and answer buyer questions.
Q: How do I get approved for A+ Content?
A: Once approved for Amazon Brand Registry, you can create A+ Content directly in Seller Central.
Q: Can I A/B test my A+ Content?
A: Yes! Use Amazon’s Manage Your Experiments tool to test different layouts, images, and copy to see what drives the highest conversions.
Q: What makes a great Brand Store design?
A: Clean visuals, simple navigation, and strong storytelling showcase your brand, cross-sell products, and highlight value.
Q: How do I track performance for my Brand Store?
A: Use Amazon’s Store Insights to monitor traffic, sales, and conversions so you can adjust your layout and content.
Q: Do Brand Stores help with SEO?
A: Absolutely. Optimized copy and keyword-rich modules improve organic ranking and help shoppers find your products faster.
Additional FAQs (could we maybe remove this?)
DSP (Amazon Demand-Side Platform)
Q: What is Amazon DSP?
A: Amazon’s programmatic ad platform for display, video, and audio ads on and off Amazon, using shopper data for precise targeting.
Q: How is DSP different from Sponsored Ads?
A: Sponsored Ads are PPC ads on Amazon. DSP uses impressions to reach shoppers across Amazon, apps, and third-party sites.
Q: Can DSP reach customers off Amazon?
A: Yes! Retarget shoppers anywhere online based on views, carts, and purchases.
Q: What targeting options does DSP have?
A: In-market audiences, lifestyle segments, product views, past purchases, and look-alike modeling to reach both new and returning customers.
Q: Who should use DSP?
A: Brands with steady sales ready to scale reach and grow customer lifetime value.
Q: How do you optimize DSP campaigns?
A: By segmenting audiences, testing creatives, and adjusting bids daily to improve ROAS and new-to-brand sales.
Recovery (Amazon Reimbursement & Account Health)
Q: What is Amazon recovery?
A: Our experts find and reclaim lost revenue from errors, such as lost inventory, overcharges, and missed refunds, so you can reinvest in growth.
Q: How do you find missing funds?
A: We manually audit Amazon reports to uncover discrepancies in shipments, returns, fees, and chargebacks.
Q: Can you file FBA reimbursement claims?
A: Yes! We handle the entire process, submitting compliant, documented claims for you.
Q: How do you keep claims compliant?
A: By following Amazon-approved procedures and using accurate, detailed documentation.
Q: How much do sellers usually recover?
A: Many sellers recover 3–10% of their revenue—often thousands of dollars back in their pocket.
Q: How much does Amazon recovery cost?
A: There’s no upfront cost. We get paid a percentage of the funds we successfully recover—the rest goes straight to you.
Amazon Creative (Content & Branding)
Q: What is A+ Content?
A: Enhanced product pages with visuals and storytelling to boost trust and conversions.
Q: How do you create compelling images?
A: We develop clean, compliant visuals that highlight product benefits, show real-life use, and grab shopper attention.
Q: What makes a great Brand Store?
A: Clean design, easy navigation, and top products showcased for shopper engagement.
Q: Do you create Amazon videos?
A: Yes! Our Amazon creatives develop short, engaging videos that meet Amazon’s guidelines.
Q: How does creative affect SEO?
A: Better images and content increase CTR and conversion, boosting organic rank.
Q: Why choose an agency for creative?
A: Our agency combines design, strategy, and compliance for maximum impact.
Shopify Consulting
Q: Why choose Shopify?
A: It’s easy to use, scalable, and integrates with top apps and payment systems.
Q: How do you migrate stores safely?
A: We move all products, orders, and customers to Shopify without downtime or data loss.
Q: What apps help scale a Shopify store?
A: Email marketing, reviews, upsells, inventory sync, and fulfillment automation.
Q: How do you improve site speed and conversions?
A: Optimize images, apps, mobile flow, and checkout experience.
Q: Can you customize my theme?
A: Yes, we develop fully branded designs and features for a unique look.
Q: How do you support growth post-launch?
A: Ongoing marketing, CRO, and analytics for consistent growth.
Amazon Marketing (Ads & Strategy)
Q: What are the ad types on Amazon?
A: Sponsored Products = sales, Sponsored Brands = brand visibility, Sponsored Display = retargeting.
Q: How do you lower ACoS without losing sales?
A: Cut wasted spend, refine keywords, and focus on high-performing campaigns.
Q: How do you scale ads while staying profitable?
A: Balance ad spend with organic growth to protect margins.
Q: How do you manage keywords?
A: Routine updates using research, competitor data, and performance tracking.
Q: How do you boost ranking with ads?
A: Paid ads push rankings short-term, while optimized listings sustain organic growth.
Q: What’s best for new product launches?
A: Awareness ads first, then aggressive Sponsored Products for sales velocity.
Social Media Marketing
Q: Which platforms drive the most sales?
A: TikTok and Meta (Facebook/Instagram) lead for e-commerce conversions.
Q: How do you connect social ads to Amazon or Shopify?
A: Campaigns link directly to product pages with attribution tracking.
Q: Paid ads vs. organic growth — what’s the difference?
A: Paid = fast conversions, Organic = long-term trust. Both matter.
Q: How do you measure ROI?
A: Track CTR, CPA, ROAS, and attributed revenue.
Q: Can you create content that converts?
A: Yes, we design platform-native content with strong CTAs.
Q: What if I have a small budget?
A: Focus on retargeting and user-generated content for max impact.
Vendor Consulting (Amazon 1P / Vendor Central)
Q: Vendor vs. Seller — what’s the difference?
A: Vendors (1P) sell their products wholesale to Amazon, and Amazon sells them to customers. Sellers (3P) sell directly to customers through Amazon Marketplace.
Q: What are common Vendor Central challenges?
A: Chargebacks, compliance rules, limited ad visibility, and pricing control issues.
Q: How do you negotiate with Amazon?
A: Protect margins with contract review and compliance optimization.
Q: Can you reduce chargeback fees?
A: Yes, through process audits and team training.
Q: Can you help switch from Vendor to Seller?
A: Yes, we guide hybrid or full Seller Central transitions.
Q: How can Vendors grow revenue?
A: Catalog expansion, marketing, and compliance improvements.
Walmart Seller Consulting
Q: How do I start selling on Walmart?
A: Apply, meet requirements, and set up optimized listings.
Q: How is Walmart different from Amazon?
A: Walmart has stricter approval and shipping rules, less competition, and a different search algorithm for ranking products.
Q: How do you optimize Walmart listings?
A: Strong keywords, clear titles, descriptions, and images.
Q: Does Walmart offer ads?
A: Yes, Walmart Connect has Sponsored Products and display ads.
Q: How do you handle Walmart fulfillment?
A: Use WFS or integrate your own systems for fast shipping.
Q: How do you succeed on Walmart Marketplace?
A: Competitive pricing, fast fulfillment, and strategic optimization and ads.
