Encouraging product reviews is an important part of being an ecommerce seller. Amazon has specific guidelines sellers must follow when it comes to requesting or obtaining reviews. Companies can take advantage of the Vine program to encourage reviews on new products.
Amazon Vine is an option to help garner more reviews. This program is for professional Seller Central brand registered accounts utilizing FBA. To enroll, you must have less than 30 reviews on a specific product. You can view the associated fees once you begin enrollment with their online enrollment tool. There is no guarantee that a buyer will leave a review; however, Amazon vets their participants before allowing them into this program to test and review products.