What is listing optimization?

Amazon listing optimization is the process of improving Amazon product pages to help boost your organic rankings and sales. In order to effectively optimize your listing, you’ll need to utilize relevant keywords, write strategic copy for the title, bullet points and descriptions, increase the number of reviews, answer customer questions, and include high-quality product images.

The goals of focusing on listing optimization are to improve your: 

  • Search relevancy or visibility
  • Click-through rate (CTR)
  • Conversion rate (CR)